Image is everything. Your business card is a visual representation of you and your entire company. It can have heavy impact on the potential clients decision making process. You must design a card that effectively sells your service as creative, dependable and professional. Here are 5 Practices for an Effective Business Card Design:
5. Give Your Business Personality
Before you design your card, make sure you know what it is your business is trying to accomplish. Become the end user and view the card for its true potential. Make sure it communicates to the user beyond basic contact information. It should reflect your brand image appropriately. Being a Graphic Design Designer means creativity so don’t hand over a standard run of the mill card and think people are drooling over it like in the movie “American Psycho”. Use trendy and innovative design, after all they want to see you push the limit and give them a reason to hire you.
Transparent business card for Designer Dario Monetini that screams “Identity”. Image
4. Keep it Consistent with Company Branding
Stay consistent with your identity. Your card should follow the same principles as your other outlets whether it be a website, letterheads, brochures, etc. For example, if your website consists of metallic and futuristic elements, your card including 1930’s classic typography and vintage material wont be very effective in creating a consistent brand experience for your potential clientele.
3. Customize, Customize, Customize
Find ways to make your cards stand out in a crowd. There are many creative out of the box designs, use color and customization for optimal results. I know there are plenty of deals out there for free business cards but these are often one sided and leave no room for customization.
Your business card is a long term investment and is a powerful marketing tool that can attract clients and new business relationships for years to come. You don’t have to go too crazy, try making a magnet business card for a simple solution that will make you stand out. Also, try an odd shaped card (but not too big).
An ingenious business card design for TAM Cargo that converts into a box. Image
Sticker business card design for trainer Levin Tahmaz. Image
2. Keep It Clear and Concise
Always keep it simple and easy to read. Don’t use too many types or crowd information into it. Make your main tagline prominent and make sure it’s not getting lost in the design. Use high contrast between the background and the fonts. A light background with dark type usually works better in my experience.
Word search business card design for Graphic Designer Jose Antonio. Image
1. Keep The Printed Card in Mint Condition
I can’t tell you how many conferences I’ve been to where I’m handed a beautiful business card that looks like it took weeks to implement only to find a giant crease in the middle of it and some pocket lint. This can be reflective of your business principles in others eyes. Don’t let great design go to waste, always treat your cards with great care like you would your latest design or your business itself.
Got a great business card design or tip? Send it to me and it may end up in a future piece.