American Airlines is a company that prides itself on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo.
It’s a new year and a fresh new look for American Airlines as the company unveils a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft. The unveiling of the new logo and livery is the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers.
Here is a look at the new logo:
“Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside,” said Tom Horton, American’s Chairman and CEO. “While we complete the evaluation of whether a merger can build on American’s strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American. Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years.” American is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted.
American Airlines debuts their new look at 10,000 feet | Image
Revolutionary new lie-flat, all-aisle access First and Business Class seats — now available on AA’s new Boeing 777-300ERs — and rolling out soon across international dual-aisle aircrafts | Image
“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue — have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
In related news, the American Eagle and the AAdvantage® program also will get a new look as the brand is rolled out over the year.