Graphic Essentials for Small Offices by David Loeff is a great read for business owners and graphic designers who are looking for an easy-to-read guide that walks them through a general approach towards creating page layouts and other types of printed material. This publication, which is available in print and as an eBook, covers several aspects of the graphic arts industry so that readers see such can quickly familiarize themselves with the essentials needed to tackle just about any design project that may be required for their business needs.
While there are a number of other titles on the market today that cover this subject matter much more thoroughly, from Loeff’s perspective they were all too technical in nature and not written for the average small business owner that has little background within the field. By taking the subject of graphic design and breaking it down into small, easily-digestible chapters, the average reader can walk away feeling a lot more confident about their design copy for any aspect of their company.
When asked about his motivations for writing Graphic Essentials on BlogCritics.org, Loeff stated, “I have spent a lot of time helping art students with technical issues and advising clients about the pros and cons of different types of printing and about how to allocate graphics budgets wisely. I’ve found that smaller organizations often lack employees who are familiar with graphics. They don’t understand how to design materials to look good in print or what questions they should ask graphic designers. I wanted to write a book that was both concise and easy to read. I realized that I couldn’t cover every topic, but I wanted to give a broad and practical introduction to graphic design. I haven’t seen any other books that have taken this approach.”
Graphic Essentials for Small Offices is aimed to help beginners in the field to avoid commonly made mistakes when it comes to hiring freelancers, budgeting projects, working with printers, and several other aspects of the industry. This book also covers a variety of graphic arts design concepts and helps readers understand the differences in graphics file formats and the technology behind them. In addition, Graphic Essentials also touches on some of the tools/software applications used within the graphic design industry.
After reading this title from cover to cover, the vast majority of consumers will have a solid foundation towards understanding what it takes to succeed in the graphic design industry at any level. What makes Loeff’s title unique from the plethora of other books covering the subject matter is that it is written in plain, everyday English that the average reader can easily understand. There is also an index in the back of the book that explains the industry jargon in detail so that even amateur graphic designers will be able to keep up with the lessons contained within and walk away more knowledgeable afterwards. Overall, graphic Essentials for Small Offices certainly has a place on almost any small business owner’s bookshelf. It is well-written, easy to follow, and a great introduction to the world of graphic design.