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The 2012 Creative Freelancer Conference (CFC), held in Boston made a huge impact on me as well as many of the people I spoke with (readers can get the recap here) as evidenced by the number of them who were repeat attendees. This year CFC is set to take place in San Francisco, CA and promises more of the proven advice, inspiration and networking opportunities attendees have come to expect.

We spoke with Ilise Benun; founder of Marketing Mentor and the Creative Freelancer Conference (with HOW Magazine) about what new developments attendees can look forward to at CFC this year.

The first change is an expansion of CFC to three full days. A change that Benun described as providing a day for “the 2 days’ worth of intense information sessions to sink in” as well as creating more time for post-conference workshops, networking and roundtables. At the time of our interview, early bird registration had already reached 380 registrants—close to surpassing last year’s total attendance and putting it on track to be bigger than ever before.

Another change this year is more peer-to-peer exchange. Attendees can find it “so much more powerful to have someone speaking from their own experience” Benun said explaining how the new peer-to-peer focus had come out of attendee feedback asking to hear more from peers as well as experts. A request which new sessions such as “CFC Lab: Freelancers Speak on their Best Business Practices” and “Peer-to-Peer Mentoring” seem designed to fill.

Last but not least of this year’s changes to CFC is “matchmaking” with the in-HOWse Managers. Benun, described how this idea came out of an “aha moment” at last year’s conference when managers from the in-HOWse conference kept coming over to CFC to ask her for freelancer recommendations. So this year, there will be a joint happy hour where the two groups can meet and get to know one another. Aside from the benefits mentioned above I’d like to add that the Creative Freelancer Conference community of attendees and speakers was one of the most welcoming, encouraging and talented I’ve ever experienced.

To register for the HOW Design Live Creative Freelancer Conference or get conference details visit HERE. readers receive a $100 discount. Get the promo code HERE.

Listen to interviews with 2013 CFC Speakers HERE.

Connect with the Creative Freelancer community on LinkedIn or visit the blog HERE.

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Ilise Benun Headshot Credit –
2011 Conference Image Credit – HOW Conference Blog