To mark its 50th anniversary, D&AD are celebrating the designers, studios, ad agencies, creatives, directors and brands who have won the most Pencils in its history. The organization is staging a spectacular party and awards ceremony to commemorate this special birthday, which falls on 18 September 2012. It is at this event that such top ranked individuals will be recognized with a one-off award. D&AD has outlined the top ten most awarded people and businesses within each of the following categories: Ad Agency, Design Studio, Production Company, Brand, Art Director, Copywriter, Designer and Director.
As explained by D&AD, “we’ll be priding open our archives to find those who have collected the most Pencils over the last five decades – to be honored by eight unique awards”.
Companies selected for the awards depicted are those such as Apple, MJZ, Nike, Honda and Levi Strauss whilst individuals include Brian Tattersfield, Axel Chaldecott and Alan Parker.
The 2012 Black Pencils and President’s Awards will also be presented at the ceremony.
Throughout its 50 years D&AD has identified the importance of excellence in design and advertising, awarding the best at its shows, in the famous Annual and educating the masses through its creative programs. To win a Yellow or Black Pencil is thus deemed the benchmark of many careers.
D&AD was established in 1962 by a group of designers and art directors who had “come together to celebrate creative communication and raise standards within their industry”. At this point the organization was called British Design & Art Direction and they were to hold their first awards event the following year. With founding members such as David Bailey, Terence Donovan and Alan Fletcher, from 2500 pieces of work entered they were to select only 16 for the Yellow Pencil. Now with a more simplified name, D&AD has grown considerably and is known across design communities throughout the world.
D&AD offers individual and company membership to all professionals and students within the creative industry. However, awarded membership remains as highly competitive as when it began, being allowed to those only who are awarded at the annual D&AD ceremonies.
With an event format consisting of a drinks reception, three course dinner, awards and after-party, the 50th anniversary promises to be a dazzling affair. It is anticipated to be “everything that you expect from a D&AD Awards Night and so much more”.
For more information about the event click HERE