As reported by Lovely Package, graphic designers Freddy Taylor and Noah Collin have created a range of bold brand packaging for Pipcorn, the first product from US company Pipsnacks. Using the American grocery bag as a central theme, Taylor and Collin’s work intends to mirror the natural elements of the product using simplistic yet strong imagery. Hand-stamped in an assortment of colors, this definitive style is designed to reflect the organic methods of the New York City-based snack food business.
Pipcorn is marketed as a small hulless popcorn, of which the company promises to deliver “the best, cleanest, most delicious product we can without the use of any filler ingredients or preservatives”. With that in mind we decided to grill the graphic duo and explore the inspiration behind their packaging design…
Q1. First of all could you tell us a little bit about yourselves?
Well, Noah and myself graduated in June of this year from Edinburgh College of Art, with a First Class Honors in BA Graphic Design Communication.
Freddy Taylor: I’m originally from London and first studied graphic design whilst on the foundation course at Kingston University. I then made the move up north to Edinburgh in 2009.
Noah Collin: I originally went to school in St Andrews and applied to the first year foundation course at Edinburgh College of Art. I initially went into ECA set on studying painting but after exploring several subjects, Graphics was the one that really stood out for me.
Q2. So tell us a bit more about the design around “Pipcorn”. How did it come about?
In celebration of starting up a college studio, ‘open-play’ we decided to send out a cake to creative hub: It’s nice that. In doing so we were lucky enough to be featured on their website and luckily for us, a number of clients got in contact regarding potential projects – one of which was Pipcorn.
The brother/sister duo behind Pipcorn explained to us how they wanted Pipcorn to be seen as a healthy yet tasty replacement to popcorn. We decided to start by researching into old methods of corn farming, specifically looking back at tools, materials and the hands-on methods used when harvesting.
From there, we became obsessed with a series of photographs from an old ‘National Geographic’ magazine depicting hand painted signage on brick walls, huge storage containers and glass windows. The simplicity yet bold qualities of the typography inspired us to get our hands dirty in the old college print workshop. We experimented with different combinations and characters, before settling on 5 final designs.
Q3. How long did it take you to come up with the final design?
The final design was developed over the course of 2 months. Although we showed a variety of different logo routes, (both modern and traditional) it was the 5 hand printed options that the clients were really drawn to. After 2-3 weeks of continual development we agreed on a final design and began designing bespoke illustrations to accompany each flavor.
Q4. Is there a specific element of the typical American grocery bag that inspired you to base your design upon it?
When we were exploring possible packaging options, we always seemed to come back to the more simplistic, natural and earthy routes. We initially wanted to package the popcorn in authentic, mini farm corn sacks, however our budget didn’t allow for it. For us, it was never going to be about glossy/laminated packaging, we wanted something that simply conveyed an organic, homegrown feel, and the brown paper grocery bag had a sort of iconic look to it that we both felt was appropriate.
Q5. How did you select the print colors to be used on the hand-stamped packaging?
When it came to the printing, we recognized that flexibility was key. We got in touch with a great custom stamp maker in New York. This solution gave Pipcorn maximum freedom with numbers, printing to meet demand, whilst keeping their productions costs low. We chose soft tones (with the exception of black) that complimented the distinctive flavors, and because they were hand printed, the stamped ink always produced a different finish and texture.
Speaking to Taylor and Collin, their influence and development of the brand’s natural and honest vibe can be clearly recognized. From the links that are drawn between the production of organic popcorn to the range becoming a marketable product, the background behind the creation of the Pipcorn packaging indicates homemade values epitomized within a clear identity. As outlined on Pipsnack’s Twitter profile “welcome to the new generation of popcorn”.
Read more about Pipcorn with our friends at Lovely Package.