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The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific.

Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery disciplines. Combined with their cutting-edge skillsets, DigitasLBi’s outstanding service offering will provide clients with expertise across the widest range of digital disciplines, including strategy and analytics, performance marketing, service design, e-commerce, brand strategy, content development, mobile, market research, CRM, search and social media. (Press Release)

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The combination of these technologies and surrounding services will allow DigitasLBi to form a uniquely perceptive view of the customer and distribute creative content efficiently across earned, owned and paid media channels, driving marketing effectiveness and delivering better value to brands.

Maurice Lévy, Chairman and CEO of Publicis Groupe stated that “the formation of DigitasLBi is an essential landmark. It will certainly be the most competitive, attractive network in the market for both clients and talent.” (Press Release)

The History of Company Mergers

In February 2013, globally recognized Publicis Groupe agencies, Digitas and LBi, joined forces to create the world’s foremost digital agency network, with a focus on digital marketing and technology capabilities. DigitasLBi created a new logo and brand identity to usher in the merge of Digitas and LBi.

DigitasLBi carefully assembles diverse teams of experts to suit any situation, taking ideas from strategy and concept to launch and evaluation. They were well suited to face the task of creating a new logo for the newly merged global powerhouse.

A Horse Thinking About a Unicorn

The Clean New Website

Luke Taylor, Global CEO of DigitasLBi gave the following insight into the logo:
“We have created a truly best-in-class global marketing and technology agency that confidently unites insight, creativity and distribution for the first time. Our unique breadth of geographies, services and proprietary technologies will allow us to pace-set markets and serve as custodians of the future to clients around the world.” (Press Release)

DigitasLBi is committed to creating logos and identities that are relevant now and can also stand up to the test of time. They work to offer solutions that can keep up with constantly changing times. Their new logo seems to offer this perfect blend and makes the newly merged agency instantly more recognizable. The fresh mark maintains the red primary color, while adding the bold image of a unicorn, to set itself apart from the pack.