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DX is a new design event and supporting online platform due to launch in London in Spring 2013.

The man behind the concept is Ian Rudge, co-founder of 100 % Design and Tent. The design and branding for the event has been designed by Neville Brody and  Design Research Studio, who are working on the website in collaboration with All Of Us.

DX is set to be “a radical new design event and online platform, bringing together exceptional creative names in global design,” and will take place at ExCEL London from 19-21 May 2013. The event, which is due to become an annual feature in the design calendar, will feature pioneering interior, design and technology installations and celebrates the coalition of art, architecture, design, manufacturing and technology.

Rudge says, “There is a need for a serious design event and May is a very good time. September’s very crowded, which is a healthy thing in one way but it’s quite fragmented and there can be some confusion. We wanted to rise above the other events with one that’s serious in its approach.”


As well as an interactive exhibition space, the event will feature five DX Exclusive Commissions, worked on with technology and design partners such as architectural studio, Softroom. ‘I am greatly looking forward to DX, especially working with the team to develop experiences that will look to address real issues,” says Softroom’s director, Oliver Salway. “Sustainability and technology are fusing to make new aesthetic values and this should be reflected in every aspect of DX, from the event space to the digital platform.”

Brody says of the event, ‘The convergent evolution of design and technology are bringing a massive change to the way we create and interact with the spaces in which we live, work and play. DX will celebrate this new design attitude.’

Ab Rogers, founder of Ab Rogers Design, said: “I am very excited to work with Ian Rudge on DX. We are looking forwards to taking part in creating a new type of design show, which will celebrate interior design and improve communication between visitors, specifiers and exhibitors. We hope that it will be an integral exhibition – informative, inspirational and exhilarating to enter.”

The DX website will be launching next month, with an online industry network and editorial content being made available ahead of the show.