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Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Google is aiming to solve those problems with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet.

Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

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Google Play is a product of combining Android Market and Google Music into one. The rebrand introduces a new logo and website for the package. The same selection of movies, books and music were already available on Android Marketplace so the transition seemed natural.

Google hopes that more people who used the Android Market to buy mobile apps will start paying mind to the other content on the store. Also, Google believes this will encourage more content providers to start selling in their online stores.

One obvious hole that still needs to be filled exists in the music department. Since Google began selling songs four months ago, only three of the four major recording labels – Vivendi SA’s Universal Music, EMI Group Ltd. and Sony Music Entertainment – have agreed to offer their material in the Android Market. Warner Music Group remains a notable holdout as the market switches to its Google Play identity.
- Huffington Post

Hoefler & Frere-Jones and Kevin Dresser designed the new logo. I love the theme “Play” for a media outlet and the play button as the logo works well. It’s nice and simple, although I think it could have a more organic, original and exciting shape to it. I like the multicolored gradient with the beautiful new color scheme but I think the design itself looks a little like a preliminary concept, I think they could have polished it up a bit more. I think a future redesign of this particular logo would be great to see, because I think it’s a nice concept overall but I think it could use some solid depth. It looks like liquid to me, whereas I would expect a play button to be bold and solid, something I would want to press on.

Google has juggled over the years to find a balanced identity between all of it’s many apps and I think this move is a wise choice in bringing two of their outlet’s to one place and simplifying the logo including the original “Google” text. The storefront site design is a huge improvement over the previous one. Everything is simplified and straight to the point, yet abstract and modernistic enough to feel like you are on the verge of something futuristic while looking at it.

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Notice the “New Releases In Music” section. It seems they can’t let go of the old Google Music logo.

More About Google Play:

With Google Play you can:

• Store up to 20,000 songs for free and buy millions of new tracks
• Download more than 450,000 Android apps and games
• Browse the world’s largest selection of eBooks
• Rent thousands of your favorite movies, including new releases and HD titles

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play — simply log in with your Google account like always.

To learn more, head over to play.google.com/about or keep up with the latest on their Google+ page. If you’re headed to Austin later this week for South by Southwest, drob by the Google Village to see Google Play in action.