What does a full service graphic design firm do? That is reasonable question and a surprising percentage of people you pose that question to cannot answer it.
Graphic Design Services to Expect
Before answering this, let’s first step back and recognize that graphic design, at its essence, is a visual form of communication to convey information. A full service graphic design firm should provide an array of services to assist companies in developing visual messages specific to all of the following:
- Company Logos
- Business Cards
- Corporate Websites
- Brochures and Printed Material
- Consumer Packaging
- Newsletter Design
- Print Advertising
- Internet Advertising
There are a variety of skills that are necessary for a graphic design firm to help you visually communicate your firm’s message using all of these mediums. Graphic design services should include:
1) Typography Services
Typography is the one of the most crucial design elements that you may never think about. There are infinite combinations of families and styles of font, font sizes, and font colors. Many refer to typography as the language used by graphic designers. The graphic design team that you work with on almost every project should start with typography design elements that will give your message a unique personality.
2) Print Design and Layout Services
Software vendors such as Adobe and Quark offer tools for print design and layout that every graphics design engagement team has grown to rely upon. However, the raw components of an effective design and layout include optimized choices for grid/template layout, color separation and master pages that transcend whether they are done with software or with pens and paper.
3) Web Design Services
Graphic design elements of websites and online advertising campaigns are the aspect of graphic design firm services that almost everyone is familiar with. This is the work product from your graphic design team that never flies under the radar.
4) Photography Services
To many it may be surprising that this made the list of services performed by a graphic design firm. Licensing images from the various databases of photographs that are available has rendered the need for photography irrelevant. Maybe we are old school . . . but we can’t remove it from the list and full service graphic design firms have not removed it either.
5) Project Management
The most effective graphic design firms inevitably do the best job of managing teams of creative talent required to move a client’s campaign from inspiration to deliverables. As evidenced above, a single campaign involves several technical and creative disciplines to develop and then it is often delivered via several mediums such as newsletters, print advertising and company websites. Outstanding project management skills are a necessity to efficiently and costs effectively execute your campaigns.
We hope this has given you a broad perspective of what a full service graphic design firm is equipped to assist your company with.