The concept of an InfoGraphic is nothing new. It is a visual representation of often complicated and complex information that is presented in such a way that your brain immediately has an “ah ha!” moment when it processes the visual. This is because an effective InfoGraphic is fun and immediately engaging.
So why are InfoGraphics noteworthy when talking about trends that graphic designers need to be aware of? Glad you asked.
Effective InfoGraphics can easily become viral in your client’s social media channels and can be a wildly successful SEO strategy because people like to talk about them and share them.
Now is it starting to become clear? We haven’t discussed the best part yet.
Effective InfoGraphics merit premium pricing
The value proposition to the client of an outstanding InfoGraphic justifies the premium pricing. Client’s compare the cost to the benefit of dozens of new back-links to the InfoGraphic on their website and to 100’s of new Twitter and FaceBook followers.
To be clear, there is no short cut to an effective InfoGraphic. It requires a combination of visual creativity, artistic flair, and high visual correlation to the underlying raw data. If you are capable of all three, then you should consider actively promoting InfoGraphics to your clients.
With that being said, here are some common trends that make for the best InfoGraphic designs.
The 5 Most Important Considerations for an InfoGraphic
- Have something to say. No matter how beautifully crafted your graphic is, if the information is not interesting nobody will care. Users will probably be a little more upset that they wasted the time to view the InfoGraphic to not find much information. Start your project with good research!
- Concise display. The idea of an InfoGraphic is to display information in a concise and fun way. Do not lose sight of that fundamental. The typical audience of an InfoGraphic is viewers who are not ready to sit down and analyze the work, but instead give your art a glance and decide in a few seconds whether it is worth viewing. Do not scare viewers away with complexity. Most InfoGraphics should not take longer than 20-30 seconds to view.
- Originality. Think of the excitement you experience when you see a new creature in movies created by special effects (Avatar, Transformers, Lord of the Rings). Create something new that people haven’t seen. The spice of InfoGraphics is the graphics. Make eye candy for viewers.
- Get feedback as you design. As the artist, many times you miss what is obvious to others. Since you have spent hours looking at the InfoGraphic, you see the whole project in a completely different light than some random person browsing the internet. Get designer friends with experience to give good feedback. If you do not have designer friends feedback from non-designers is also valued.
- Provide a place to start. InfoGraphics, by nature, can be a little startling at first. Sometimes graphics have all sorts of arrows and designs going all over the place. If the viewer cannot locate a clear starting point within a few seconds they will likely lose interest. Make it visually clear to the viewer where they should start.