Grassini Family Vineyards expanded their offerings recently in collaboration with Duffy & Partners, adding a series of everyday varietals and a new reserve label. The Grassini family are inspired by passion, hard work, and a love for wine. The packaging presented in their new reserve label reflects this, highlighting a balance between premium wines, tradition and beauty. Available in red and white varietals, the reserve line takes initiative from the original design released back in 2010. Bottles have a luxe feel to them where they feature a black letterpress label and metallic ink.
The black label has been transformed with a silk-screened message and each is individually signed, numbered and hand-dipped in a gold wax seal. This is a stunning piece of design, displaying decadence and opulence.
Fully aligned with the Bordeaux tradition of the estate, the Grassini winery creates Cabernet Franc, Merlot and Petit Verdot varietals which also complement the Cabernet Sauvignon and Sauvignon Blanc. The updated varietals include; 2009 Cabernet Sauvignon Reserve, 2011 Articondo Bordeaux blend, 2012 Estate Happy Canyon Sauvignon Blanc and 2010 Equipo Sauvignon Blanc. The company’s branding is a perfect mix between intricate, delicate and bold. Bottles clearly represent the Grassini values, and show how the family’s business has evolved over four generations whilst consistently staying true to their roots. The newest packaging is an extension of the vineyard’s first phase of brand revitalization released in 2011, and takes this initial momentum further forward.
Happy Canyon and Articondo are Sauvignon Blanc and Bordeaux blend wines, featuring a simple letterpress label which has illustrative imagery depicting the vineyard and family homestead’s history. Happy Canyon and Articondo detail a simpler letterpress label with illustrative imagery from the history of the vineyard land and the family homestead. The images depicted are a conscious nod to Grassini Family Vineyards’ commitment to sustainability. Equipo is an offering depicting the steadfast hard work which goes into the production process. The seal of a wheelbarrow for example highlight this, and perforations provide a working label look.
Here at GraphicDesign.com we wanted to showcase these fantastic design elements and to find out what you think. Which is your favorite?
See more over at the Grassini family website