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Packaging design company Stranger & Stranger have created a commemorative Jack Daniel’s bottle to mark the 120 year anniversary of the White Rabbit Saloon, a watering-hole set up by the man himself in his hometown of Lynchburg, Tennessee. As covered by our friends over at Lovely Package, ‘this bottle celebrates the great man’s bar’. Stranger & Stranger is a packaging design and branding company that creates over 100 drinks brands globally each year, making them the perfect choice to celebrate the history of such an iconic name.

The business started out in 1994 and since then they have worked on unique, bespoke designs within the wines and spirits industry, developing everything from bottle shapes and labels to secondary packaging. Stranger & Stranger have won numerous awards which most recently include Editor’s Choice at The Dieline Awards and Double Gold at the San Francisco International Wine Competition. Such accolades demonstrate how highly esteemed Stranger & Stranger are within an extremely competitive market.

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The White Rabbit Saloon was Jack Daniel’s first whiskey bar. Opened in 1892 it was a place where Daniel wanted his friends to get together, a notion reflected in the packaging of this new limited edition bottle. An antique effect typography mirrors the era which it refers to and a nod to the saloon mirror depicts the importance of a well-loved local establishment.

Registered in 1866, the Jack Daniel’s distillery is the oldest in the US. This is also in Lynchburg, the place where Mr. Jasper ‘Jack’ Newton Daniel was born in September 1841. Whilst it is not known the date of Daniel’s exact birthday it is customary to mark the occasion annually throughout this month. Although Daniel died in 1908, his legacy remains fighting fit with a website dedicated to his birthday and Jack Daniel’s whiskey being the most famous brand around.

The White Rabbit bottle will be available to buy in Tennessee only, while supplies last. It may also be found in selected international markets and is to go on sale beginning this fall.

Read more about Jack Daniel’s White Rabbit HERE.