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Germany-based Serviceplan Gruppe have won best in show in the One Show Design awards. One Show Design 2012, one of The One Club’s awards, were held earlier this month in New York. The winning project was a revolutionary sun-powered annual report for the agency’s client Austria Solar. The report was printed with light-sensitive ink, which appears when placed under sunlight, and also won them a Gold placing in the annual report and printing categories. A third Gold was awarded to a BMW campaign in the typography category.


Other Gold Pencil winners in the show included iris Worldwide’s “The Snowflake and the Bubble” for Saks Fifth Avenue, a poster for Volkswagen by the DDB Mudra Group and TBWA Hunt Lascaris’ campaign for Endangered Wildlife Trust. Silver pencils went to a very tasty cookbook cover by Kolle Rebbe, a spatial campaign for Converse by Perfect Fools and an ASOS interactive experience by BBH LONDON. In total, 81 pencils were handed out to entrants from 20 different countries.

The One Club exists to “champion and promote excellence in advertising and design in all its forms” and is a non-profit supporting designers and showcasing the world’s best work. It has four awards: The One Show, One Show Design, One Show Interactive and One Show Entertainment. The club also has an Education Department which works with schools to give workshops, portfolio reviews, exhibitions and competitions to aspiring designers.


Serviceplan Gruppe was founded in 1970 and operates out of Munich as an agency group. They describe themselves as the “first and to date only completely integrated agency established in Germany” and in the past have worked for clients such as Lego, MINI, Lufthansa, Miele and Sony Ericsson. They have sites in Berlin, Bremen, Dubai, Hamburg, Liege, Munich, Paris, Vienna and Zurich and are regulars in design awards across the world.