An exciting announcement for graphic designers, fashionistas and color trend watchers, just in time for the holidays, color authority Pantone announced its color of the year—Pantone® 17-5641 Emerald. If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once evocative of the luxury of precious gems and the lush, verdant greens of nature.
As Leatrice Eiseman, executive director of the Pantone Color Institute® explains “Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
Having already made an appearance on the red carpet (Whitney Cummings of Whitney, Nina Dobrev of ‘The Vampire Diaries and Chloe Moretz all wore green dresses) as well as the Spring 2013 collections of fashion designers such as Tracy Reese and Nanette Lepore, Barbara Tfank, NAHM and Marimekko the green color trend is sure to crop up in other areas such as interior design, home décor and graphic design. Cosmetic colors are already catching on, and Sephora and Pantone have already announced the Sephora + Pantone Universe™ 2013 Color of the Year beauty collection featuring Pantone® 17-5641 Emerald, which will be available exclusively at Sephora in March 2013.
As green is also associated with regeneration and growth, the selection of Pantone® 17-5641 Emerald is an apt choice to bring in the new year, possibly representing the promise of spring following the upcoming days of winter. Graphic designers wanting to incorporate it into their work may be pleased to learn that “Pantone 17-5641 Emerald can also be cross-referenced to all other Pantone Libraries including Pantone Plus for graphic design.” helping to ensure accurate color reproduction across multiple mediums. In addition, Pantone’s website readers can visit Pantone Color of the Year 2013 and Art.com’s Pinterest Contest to get inspired and see more examples of Emerald in action.
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