Global color experts at the Pantone Color Institute have announced that “Tangerine Tango”, a vivid red-orange is to be the top colour of 2012.
Leatrice Eiseman, executive director of the Pantone Color Institute explains the choice, saying “It’s building on the ideas of courage and action, that we want to move on to better things”, and that “There’s the element of encouragement with orange,” relevant in particular to the current economic climate .
Leatrice Eiseman is a world renowned color specialist with a background in color psychology. Her expertise has earned her the unofficial title of “the international color guru.” Eiseman’s skills have helped many companies of varying sizes make educated choices with color to influence brand strategy, performance and consumer behaviour. Of her publications on color, the most recent is Pantone® the 20th Century in Color, co-authored with Keith Recke.
Pantone makes their colour predictions and arrives at the ‘color of the year’ choice by assimilating information from a variety of sources including fashion, graphic and interior design, film culture, the entertainment industry, technology, travel trends and “other socio-economic conditions” (via Pantone.com).
Pantone recognizes the growing popularity of orange tones among both designers and consumers, with Eisman saying “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.”
The official color reference is PANTONE® 17-1463 Tangerine Tango, which the experts say is a combination of “the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow”
The 2011 color of the year was PANTONE 18-2120 Honeysuckle, a more calming shade designed to encourage us to “face everyday troubles with verve and vigor” while Tangerine Tango, provides the “energy boost we need to recharge and move forward.” (via Pantone.com).
Pantone recommends adding a pop of colour to interiors by painting a wall orange or introducing Tango orange accessories. In graphic design, Tango Orange will bring marketing material up to date for 2012 and provide a sense of determination and positivity in communications.
Pantone, started out in the 1950′s as a printing house in New Jersey. They took on a Hofstra graduate named Lawrence Hebert, who began work on creating a color standard to guarantee uniformity in print across different device. The system we know now as Pantone is an industry standard color reference system for designers worldwide, and also has several ranges of successfully licensed products.