Polaroid is recognized as one of the most trusted, well-respected brands, especially when it comes to the tech world. The roots of the company start with instant cameras and film. The companies logo is recognized worldwide. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. Polaroid will use the 2013 Consumer Electronics Show (CES) as a platform to announce its plans for a series of experiential retail stores where consumers can quickly and easily liberate their favorite images from the confines of their digital devices and turn them into museum-quality art.
Polaroid Fotobar stores will be the first of their kind retail destinations designed to capitalize on the meteoric rise in people taking pictures. These cool, hip, experiential stores will make the process of turning peoples’ best pictures into cherished pieces of art both rewarding and fun.
“There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones,” said Warren Struhl, founder and CEO of Fotobar, LLC. “Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that.”
The company plans to open at least ten Polaroid Fotobar locations in 2013, the first of which will be a 2,000 SF store in Delray Beach, Florida. That store, which is slated to open in February of 2013 and will serve as a model for all Polaroid Fotobar locations, has been in design and development for the past 12 months. Every Polaroid Fotobar store will be explicitly designed around the consumer experience, with the goal of helping people release their “trapped” photos and display their cherished memories in the form of premium quality art. Future store locations in 2013 include New York, Las Vegas and Boston among others.
The 2,000 sq ft store will be a recreational and entertainment destination in addition to a place to shop. A patent-pending proprietary technology will allow in-store customers to select their favorite pictures on their camera phones and wirelessly transmit them to one of the store’s bar-top workstations for quick and hassle-free ordering within seconds. These platforms also allow customers to locate their favorite photos and instantly upload them from popular social platforms including Facebook, Instagram, Picasa and several others. Uploaded photos can be enhanced on the bar-top workstations using photo-effect technologies such as contrast, red-eye correction, brightness and filters showing users the outcome as they work.
Once the images are uploaded, customers will be able to choose from a wide variety of materials, substrates and framing options for their individual works of art – all of which are handcrafted and shipped worldwide to the consumer in just a few days. Images can be framed, matted, and/or printed directly onto a variety of unique substrates including canvas, metal, acrylic, wood and bamboo. The ability to see, touch and feel examples of artworks produced using all of these unique materials is a critical aspect of the customer experience. As such, each Polaroid Fotobar store will be a gallery of its own, with creative, museum-quality pieces on display all around.
Polaroid is making other buzz with their new tablet specifically designed for children—a 7.0” kids tablet. Featuring the Android 4.0 OS, the tablet combines the fun and entertainment kids love with the security, durability and educational content that provides parents with peace of mind. The tablet will be on display in the Polaroid Booth #13613 & Southern Telecom Booth #13022 at the 2013 International Consumer Electronics Show, Jan. 8-11 at the Las Vegas Convention Center.
The Polaroid kids tablet has been named a CES Innovations 2013 Design and Engineering Awards Honoree in the Tablets, E-Readers & Mobile Computing product category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 29 product categories.