Pantone have created a Jubilee themed Pantone swatch in honor of the Queen’s Jubilee year 2012. The project is in collaboration with Leo Burnett, and is a limited edition color guide to “mark the Queen’s fashion-forward color statements”. It is intended to be a “full spectrum of perfectly color coordinated ensembles” and city dates and occasions worn for a range of dresses. Leo Burnett is a global agency with offices in Bangkok, Bogota, Bucharest, Caracas, Dublin, Istanbul, Lisbon, MENA, Prague and Toronto.
They proudly collected 16 Lions at the Press, Cyber, Design and Radio Lions ceremony in Cannes 2012 this week, bringing their total for the week to 51. The advertising agency states that their purpose “is to be the world’s best creator of ideas that truly move people…bar none”. The idea for the clever and timely Pantone project occurred at Buckingham Palace; says the Leo Burnett blog, “It was a balmy Wednesday when Will Thacker and Blake Waters were enjoying their afternoon tea in the grounds of Buckingham Palace, at another Royal Garden Party. Doubling up on the finest cucumber sandwiches, they found it hard not to notice another splendid block color outfit worn by Her Maj’.”…”After much debating and a couple more Earl Greys, the pair decided to celebrate her success at wearing one color so gracefully.”
The resulting collaboration with Pantone, the global authority on color, is Pantone Queen, 60 Years of Matching Colors. The guide celebrates the color block palettes worn by HRH Elizabeth, and gives Pantone references and dates for the dresses worn by the Queen in a color guide book charting six decades of the Queen’s style. “For over 60 years, Her Majesty has opted for a full spectrum of perfectly color coordinated ensembles, from the Primrose Yellow she wore at Will and Kate’s wedding in April 2011 to the tasteful Lilac Snow outfit she wore last year during a visit to Northumberland.” (via Pantone)
Pantone is the global authority on color and sets professional color standards for the design industries.
This bespoke, limited-edition, numbered color guide is intended to “capture and commemorate some of the Queen’s most memorable color choices since her coronation”
Justin Tindall, Executive Creative Director at Leo Burnett London, said, “When you see footage, or read commentary, of Queen Elizabeth on her official engagements, at a Royal Wedding or even watching her horse race at the Derby, there is always mention of what she’s wearing. It has been an ever-present subtext to the 60-year reign of our Monarch. The Diamond Jubilee Color Guide is a celebration of that reign through color and its meaning – a blend of Leo Burnett’s creativity and Pantone’s expertise in honor of the Diamond Jubilee.” (via Pantone).
Leatrice Eiseman, executive director of the Pantone Color Institute®, said “The Queen’s decision to favor one color in every outfit is a strong style statement. Monochromatic color schemes make the wearer appear taller, delivering a more stately air – perfect given that Queen Elizabeth is not tall at 5’4’’. Choosing one color theme also ensures the outfit does not detract attention from the wearer – which is particularly important if you’re the Queen.”
Leatrice also details and comments on several of the colors chosen and worn by HRH.
A copy of the guide was presented to the Queen in a special presentation box.