The company offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment.
RadioShack employs approximately 30,000+ knowledgeable and helpful sales experts globally. RadioShack’s retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide.
The electronic retail brand recently opened the doors of the first store showcasing a number of the features that will be part of a new generation of stores to be rolled out in locations throughout the United States and internationally over the next several months. Included in these changes is a brand new look for the brand with a new logo.
The new store’s exterior design | Photo
The companies store aims to attract tech-hungry shoppers who will find a new level of products, service and excitement in a store that makes the buying experience fun. The store features:
• Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon; Store fixtures that enable shoppers to find and compare products, such as a Speaker Wall allowing customers to compare speakers by playing music from their own Bluetooth-enabled mobile devices, and a display demonstrating the capabilities of several models of GoPro cameras. (Press Release)
The new store interior | Photo
• Technology that makes shopping interesting and playful, like touchscreens and apps that help shoppers understand the benefits of products.
• Helpful, informative Texpert staff, who can answer shoppers’ questions about hundreds of products and services, and point customers to the items that meet their specific needs. (Press Release)
New social branding effort | Facebook
“I am very excited about this store, which brings the essence of our new ‘RadioShack: Let’s Play’ branding to the heart of Manhattan, and I am also thrilled about the support and very positive reactions of our neighbors,” said Joe Magnacca, chief executive officer of RadioShack Corporation. “Our goal at RadioShack is to make our iconic brand relevant to new segments of the consumer market, while reinforcing our commitment to the strong and loyal base of customers who have known RadioShack for many years.
We know that all of these consumers like technology when it makes their lives simpler, but they love technology when it makes their lives fun.” RadioShack plans to open a variety of different store configuration prototypes in the New York metropolitan area, as well as in New Jersey and Texas. The configurations will be customized based on locations, local and remodeling of many of RadioShack’s 4,300 stores throughout the United States.
More social branding efforts
We will fine-tune the concepts people are seeing here today, and by making the experience a fun one for the consumer, with the right mix of products, placement and price, we expect to be able to build the trajectory of RadioShack’s growth and profitability.” (Press Release)