The Museum of Me has won the FWA Site of the Year award for 2011. The project for Intel uses the Facebook platform to link photographs in the users account in the creation of a virtual museum space, showcasing “a visual archive of your social life.”
The innovative project was the product of a collaboration between Japanese agency Projector and DELTRO,TAIYO KIKAKU, Rhizomatiks and MountPosition Inc. for Intel, with the brief to represent Intel as Visibly Smart.
On winning the award, Stephanie Gan of Intel, commented “We’re thrilled The Museum of Me has been named Site of the Year. First and foremost we wanted to create an experience people would love and want to share.” “The Museum of Me is an example of what can happen when an agency and client have a shared vision and passion.” Koichiro Tanaka of Projector, the agency behind the winning piece said “It is truly an honor for the Museum of Me to be named FWA Site of the Year. We embraced the challenges of developing a new form of storytelling, discovering the intersection of technology and human emotion, and creating art that gives shape to invisible values. This, we believe, is what the essence of Intel is connected to.”
FWA stands for Favorite Website Awards, an internet award program which was established in May 2000. As the most visited website award program of the internet, FWA has over 140 million site visits and has a global recognized and respected reach. Judges of the FWA included representatives from the industry including Adobe, AKQA, Creative Review, Juxt interactive and more.
FWA founder Rob Ford said of the winning project that Museum of Me is “The most impressive and creative personalization of Facebook ever. In a year when we saw an explosion of Facebook connect sites, The Museum of Me set the bar incredibly high and thanks to Intel’s vision for this project and the teams who brought it together, we can expect to see others aspire to such amazing heights in the future.” (via FWA). The site gained viral momentum over Facebook and spread quickly through users. Judge Rei Inamoto of AKQA said “You know when something is good when you start to hear about a piece of work from your industry friends. But when you hear from your non-industry friend, you know the work is really amazing.” likewise Drew Ungvarsky of Grow Interactive commented on the speed of the successful launch of Museum of Me “You know a site has broken through when you become aware of it through a dozen Facebook wall posts before you catch it in your industry news feed.”
The success of the project is the emotional connection of the user and their social networking life presented as a museum space. The use of the most up to date technology in smart data marketing brought this site to the fore in a year when Facebook apps and additions rose immeasurably. Kurt Noble of KNI, a judge at the awards said “This year we have seen quite a few experiences that to combine interesting narrative with social graph data in an attempt to craft unique, on the fly experiences for users. Intel’s “Museum of Me” does it with elegance, while delivering on the surprise factor. This piece is proof that quality is what makes an experience go viral.”