Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source)
THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop.
They have also incorporated enhanced social media on-air interaction, featuring viewer tweets and comments appearing on screen throughout each presentation, allowing viewers to engage with their favorite presenters through Facebook and Twitter.
Along with offering an entertaining new format, special-themed programming, enhanced portfolio of top brands, engaging new shopping experiences for customers, a newly redesigned studio, and more, THE SHOPPING CHANNEL also revealed a refreshed new logo. The new brighter colors and gradient logo are featured throughout TSC’s revised site.
The evolved new look includes a revitalized logo with a new color palette, styling, and 3D design to complement the brand’s evolution. There are also on-air graphic updates that increase the focus on the product, better inform the customer, and highlight the features and pricing benefits of each retail offer. The updated and redesigned website features fresh graphic treatment and layout, improved usability, ease of shopping, bilingual functionality, and the new brighter logo. They also launched the new “ShopTSC” app for iPhone, iPad and mobile website, which serves as the perfect companion to the on-air TSC experience. (Press Release)
The Website’s New Look
Steven Goldsmith, President, THE SHOPPING CHANNEL stated the following about the brand’s evolution:
“Our brand evolution enhances this unique shopping advantage by reflecting changing online retail habits and desires, allowing for superior accessibility, and ultimately enabling our customers to discover more of what they want. THE SHOPPING CHANNEL will continue to be everything our customers have loved about us, but easier, brighter and even better.”
Available on-air and online 24 hours a day, 365 days a year, THE SHOPPING CHANNEL offers its customers a vast assortment of exclusive products and top brand names. TSC provides a unique and convenient shopping experience, where customers can find exceptional selections, great value, and exclusive product offers. (Press Release)
The Shopping Channel describes their average viewing audience as the following:
“Approximately 30% male and 70% female, with predominantly female customers. Our customers range in age from 25 to 55+ and live in urban/suburban households. They are also very well-informed and savvy, and they know what they want. They will often do research and price comparisons before making a purchase.”
This places an immense amount of importance on the aesthetics of the logo and website. Fortunately, the new gradient logo and refreshed website seems to be a hit with TSC’s target market. (Source)