Observing web and graphic design trends can give us a better idea of where the design world is headed, at least for the short term. Here are our top 5 web and graphic design trends of 2013. Creative Bloq had this to say about the long awaited trend: “In truth this is a trend that has been long in the making, and Apple themselves were late to the party, but we can safely call flat design one of 2013’s hottest web trends when one of the world’s leading computer and consumer electronics companies adopts it in earnest.”
They define flat design as “a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations.”
In 2013, many companies scrambled to match the flat design trend by redesigning their sites, logos, and online identity. The key to successfully designing or redesigning a site to incorporate flat design is to focus on simplicity and provide clean illustrations, concise text, and utilize bright, eye-catching colors.
Infinite scrolling reduces the need for multiple pages and allows the user to continue scrolling through information and posts. This can help to keep them on the site longer and attract their attention and interest. Infinite scrolling has become a popular trend, but may not stand the test of time and changing styles. While infinite scrolling is ideal for some content-heavy sites, like Pinterest, many users find it frustrating that there is no end to the site and compare it to a book that you can’t finish. It can also make it difficult for users to find the exact content they need. Time will tell if this trend will last.
Parallax scrolling is a great way to tell a story and build momentum while seamlessly guiding users through your site. It creates an experience for the user as they scroll through the web page. Parallax scrolling makes objects that are closer to you seem like they are moving more quickly than objects that are further away, creating a 3D-like effect. It used to be utilized in video games, but has been gaining momentum online in the last year or so, particularly with infinite scrolling website designs.
This trend is increasing in popularity as more sites are catching onto this attractive design style. Large photographs can easily convey a particular emotion or showcase the company’s primary products or services. This is ideal for landing pages or sites with limited content.
With static headers, once you scroll past a certain point, the menu or header will become fixed at the top. The static headers are also often featured on the side bar and even the footer to offer convenient access to navigation. This provides a more organized solution for shoppers or customers.
We want to know what you think. What were some of your favorite web and graphic design trends last year?