For the last six years, we’ve all become very familiar with “Larry” the bird associated with Twitter. You may have noticed a new bird icon on twitter recently. In a move to become an iconic brand in solitude such as Nike’s Swoosh or the Apple logo, Twitter has decided to remove the text, bubbled typeface and lowercase “t” and upgrade the iconic Twitter Bird imagery. Crafted on a base of three sets of overlapping circles, the icon is a nice simple shape and easy on the eyes.
The old “Larry” the bird seems to be a bit friendlier while the new bird almost looks to be turning his nose up in the air, which on the other hand could also represent a sense of pride. It should also be noted that the new icon is a richer blue color than the previous designs.
The brand guidelines “do not use” section is filled with numerous old logos that are still being used, but it’s up to users to take notice and update these images. It’s surprising to see the brand guidelines encouraging people not to use fun images such as speech bubbles with the logo and other enhancements to the bird.
Doug Bowman, Creative Director shares some words on the new mark:
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Here’s a teaser video unveiling the new logo: