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A successful User Experience Design (or UX design) should not only provide solid functionality, but also have a seamless experience for your user. The best UX designs are the ones that feel invisible, or stand to the side. In other words, they let the user roam around freely without having to force thought or questions. It should reflect how the users think, remain simple and focused, and be revised and refined before production.

“Simple is hard. Easy is harder. Invisible is hardest.” — J.L. Gassée

As Designers we often find ourselves struggling between business, science and art. UX Design is undoubtedly all of the above. Knowing the principles behind the art you are creating and how it can leverage a brand’s framework will help to create flawless experiences for a broad range of users.

Here are 4 to get you started along with some inspiring quotes:

1.Understand the problems you are trying to solve.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
— Charles Eames

Your creation should address actual problems that are being faced by your users starting with urgent ones. Make sure that you can openly communicate the foundation of the problem before spending any time on it.

“The greatest challenge to any thinker is stating the problem in a way that will allow a solution
— Bertrand Russell

2.Know your target market.

“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives”
— Thomas Mann

One of the greatest things about being a designer is being able to become the user and design the experience that you would desire as a consumer. Understand and know your user, learn about their skills and experience. Learn what they need to accomplish and how they react so that you can focus on what they really need before focusing on a beautiful design.

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them”
— Steve Jobs

3.Create normality out of chaos.

“Clutter is a failure of design, not an attribute of information.”
— Edward Tufte

As a Designer we have the ability to create normality out of chaos and clearly communicate ideas through by morphing words and pictures and controlling the user. Allow the user to focus on what is most important, understanding your interface. A clear chain of command will go great lengths in reducing the feeling of a complex experience, even though it may be. Embrace space. Don’t treat white space as part of the background. It’s an active element on the page.

“In music, silence is more important than sound.”
— Miles Davis

4.Keep it simple.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
— Antoine de Saint-Exupery

Simplicity in UX design is important because it’s key not to confuse the user. The more navigation and site architecture that are added the more the design can feel unintuitive. An invisible structure, visual cues and easily identifiable links can help users to find their way.

“It’s simple, until you make it complicated.”
— Jason Fried