Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said that their goal was to create something “Vibrant. Energetic. Flexible. It shows our passion for helping you feel confident in your health care decisions, fitting into your life, and making it easier for you to live healthier.” The new logo is the 12th one in the company’s history. Seen below is the evolution of the Brand from the 1860’s up to 1996. You’ll notice that the new brand identity stays true to the “A” [...]
Offset 2012 is taking place this year in Dublin from 9-11 March 2012. The conference, now in it’s fourth year, attracts creatives and speakers from around the world and is currently setting the design world alight with pre-event buzz. Offset is the brainchild of Peter O’Dwyer, Bren Byrne and Richard Seabrooke, who are all creatives [...]
Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2
Posted By: Nicole Spiegel-Gotsch
Feb 20, 2012
Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, [...]
Kid-In, a stylish and design-led online magazine on the childhood has recently launched. The magazine is “a platform for the diverse perspectives of a wide range of international and local designers and photographers, artists and thinkers, focusing on the singular subject of childhood.” Founded by three artists who are parents themselves, the magazine is “a [...]
The fifth annual Designs of the Year exhibition is open, showcasing 89 nominations on the top floor of London’s Design Museum. Designs of the Year is the Design Museum’s “annual exploration of the most innovative, interesting and forward-looking work in design of all kinds, from around the world.” The objects on display throughout the seven [...]
In graphic design and photography, color management is an essential component of the workflow to produce professional quality results. In my last article we looked at the basics of color management and how the content management system (CMS) handles color. In this article you’ll learn more about color modes and color profiles. Color Mode In [...]
Publishing giant Penguin is a symbol of affordable, cornerstone literature. The famous black and white bird is now celebrating 75 years of being, and is marking the occasion with a book documenting the publisher’s history of design; Penguin 75. Penguin 75 is a selection of 75 covers that represent “the best of what Penguin has [...]
Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day
Posted By: Nicole Spiegel-Gotsch
Feb 14, 2012
Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites [...]
We have all been there. You are shooting great shots of a scene or an event, and you look in your view finder, like the shot, and move on to the next one. After the festivities, you go back and look at your shots, and find that your subject has red eye. This used to [...]
The Los Angeles based design agency The Deep End, recently premiered their own Bi-Weekly graphic and web design podcast called “The Deeply Graphic DesignCast”. The target market for the show is designers and each week the topic will have a new design-related topic for that show. The current shows available are mostly based on the [...]
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