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Denise Bosler is a graphic designer, illustrator and professor of communication design at Kutztown University in Pennsylvania. A self-professed designastrator, she creates award-winning design and illustration work for a wide variety of clients. She is the author of Mastering Type: The Essential Guide to Typography for Print and Web Design. Her websites can be found at www.bosler.com and www.mastering type.com.
Everyday I drive past a terribly offensive sign. It reads “Shaner’s.” The name of the business hardly offends me. It’s the prime mark holding the space where a smart (curly) apostrophe should be that sets me over the edge. It drives me absolutely crazy and got me to thinking. How much time do designers spend on choosing the best colors for a design job? Picking the perfect picture? Choosing the right font? Most designers agonize over these decisions. Of... CONTINUE READING