Jo Gifford

Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative. Working primarily in the beauty, fashion and lifestyle industries her work spans graphic design for print and web, social media management and training, copywriting and editorial for on and offline publications. You will find her blogging as Dexterous Diva, on Twitter both as Dexterous Diva and Cherry Sorbet, and on Linked In.

Jo has authored 79 posts. Website: http://www.cherrysorbet.co.uk/
All 79 articles submitted by Jo Gifford:

Jaguar New Identity

By: Jo Gifford on Mar 10th 2012
Jaguar New Identity

British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING

Offscreenmag.com Launches

By: Jo Gifford on Mar 8th 2012
Offscreenmag.com Launches

A new magazine has been launched that focuses on the human side of designers who create online interfaces. Offscreen, which is designed to be collectible, is the brainchild of German-born, Melbourne-based web designer Kai Brach. The project was initially put on creative funding site Kickstarter but unfortunately didn’t meet its funding goal. Luckily Kai didn’t let that stop him from bringing the first issue to life. The first issue contains a whole host of interviews with well-known creative names... CONTINUE READING

Marina Willer First Female to Make Partner at Pentagram London

By: Jo Gifford on Mar 6th 2012
Marina Willer First Female to Make Partner at Pentagram London

Marina Willer has been announced as the first female partner to join the London branch of Pentagram, the international design agency run by a collection of friends across the world. Marina, currently working as creative director at Wolff Olins, becomes the 18th partner at the company and will be taking up her new post in April. A Royal College of Art alumnus, Marina was born in Brazil and has a varied design portfolio behind her that includes heading up... CONTINUE READING

Jamie Hewlett Collaborates with ABSOLUT

By: Jo Gifford on Mar 2nd 2012
Jamie Hewlett Collaborates with ABSOLUT

ABSOLUT Vodka’s most recent collaboration is with Jamie Hewlett, of the Gorillaz, who has designed a London-inspired bottle for the brand. This collaboration is the latest in a long line of creative collaborations by ABSOLUT, who for 30 years has collaborated with the a diverse range of creatives such as icons Andy Warhol and Damien Hirst to Lenny Kravitz and Versace. This latest limited edition bottle by Hewlett is entitled the “ABSOLUT London’. The bottle depicts characters who are... CONTINUE READING

Pentagram Creates New IDA Logo

By: Jo Gifford on Mar 1st 2012
Pentagram Creates New IDA Logo

Design agency Pentagram have created the new logo and identity for the International Design Alliance Congress, merging together silhouettes of six continents to create a new form. The IDA Congress takes place every two years, and the 2013 event will take place in Istanbul, Turkey. The concept of the new identity is around the idea of “an artistic restructuring of Pangaea”, the theory of an “entire earth” where, millions of years ago, all the world’s continents existed as a... CONTINUE READING

79 Short Essays on Design

By: Jo Gifford on Feb 28th 2012
79 Short Essays on Design

Seventy-nine Short Essays on Design is the latest collection of writings by Michael Bierut of Pentagram, and published by Princeton Architectural Press on 29th February 2012. The book is a 272-page hardcover publication which comprises of two decades of essays ranging from “New York’s faulty “Push for Walk Signal” buttons, to the disappearance of the AT&T logo, to the implications of Vladimir Nabokov’s Pale Fire for interaction designers” (via Pentagram). The book is described by cultural website A Very... CONTINUE READING

Students to Watch in 2012

By: Jo Gifford on Feb 23rd 2012
Students to Watch in 2012

Graphic Design USA (GDUSA) have also announced, alongside their People to Watch in 2012, their Students to Watch in 2012. The selection of 25 bright young things is sponsored by The Creative Group, and offers a platform for tomorrow’s leaders in graphic design to be recognized and showcased. The students to watch are: Terrence Fradet an undergraduate at SCAD completing his BFA in Graphic Design with a minor in Printmaking. Fradet “designs information graphics to allow for a more... CONTINUE READING

Offset 2012: Dublin

By: Jo Gifford on Feb 21st 2012
Offset 2012: Dublin

Offset 2012 is taking place this year in Dublin from 9-11 March 2012. The conference, now in it’s fourth year, attracts creatives and speakers from around the world and is currently setting the design world alight with pre-event buzz. Offset is the brainchild of Peter O’Dwyer, Bren Byrne and Richard Seabrooke, who are all creatives living and working in Dublin. Since inception the festival has become Dublin’s premier creative event, attracting speakers and visitors from all over the world.... CONTINUE READING

Kid-In Online Magazine Launches

By: Jo Gifford on Feb 18th 2012
Kid-In Online Magazine Launches

Kid-In, a stylish and design-led online magazine on the childhood has recently launched. The magazine is “a platform for the diverse perspectives of a wide range of international and local designers and photographers, artists and thinkers, focusing on the singular subject of childhood.” Founded by three artists who are parents themselves, the magazine is “a celebration: of the magical realism inherent in childhood, and of the surreal nature of its imaginative realm.” Two of the founders originate from France.... CONTINUE READING

Designs of the Year 2012: Design Museum, London

By: Jo Gifford on Feb 17th 2012
Designs of the Year 2012: Design Museum, London

The fifth annual Designs of the Year exhibition is open, showcasing 89 nominations on the top floor of London’s Design Museum. Designs of the Year is the Design Museum’s “annual exploration of the most innovative, interesting and forward-looking work in design of all kinds, from around the world.” The objects on display throughout the seven categories – architecture, digital, fashion, furniture, graphics, product and transport – represent an anthropological snapshot of the last year through the eyes of design.... CONTINUE READING

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