Jo Gifford

Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative. Working primarily in the beauty, fashion and lifestyle industries her work spans graphic design for print and web, social media management and training, copywriting and editorial for on and offline publications. You will find her blogging as Dexterous Diva, on Twitter both as Dexterous Diva and Cherry Sorbet, and on Linked In.

Jo has authored 79 posts. Website: http://www.cherrysorbet.co.uk/
All 79 articles submitted by Jo Gifford:

Nike Make it Count in 2012

By: Jo Gifford on Jan 17th 2012
Nike Make it Count in 2012

Nike has launched a new campaign for the new year 2012 called ‘Make it Count’; the campaign features elite British Nike athletes through black and white portraits with their own handwriting below the image to bring a personal angle to their individual pledges. The portraits are in partnership with a series of online films directed by Joe Roberts, which explores each Nike athletes’ drive to achieve their goals in 2012. The whole campaign is spread with the hashtag #makeitcount... CONTINUE READING

Town and Country Undergoes Redesign with Edward Leida

By: Jo Gifford on Jan 12th 2012
Town and Country Undergoes Redesign with Edward Leida

Town and Country Magazine, owned by magazine publishers Hearst, has undergone a redesign led by new editor in-chief Jay Fielden and the recently appointed Design Director Edward Leida. Tasked with the goal of modernizing and expanding Town and Country and its mission, the new design features a logo with visual references to the 1930’s version, with uppercase sans serif and an individual ampersand. Town and Country has been “America’s magazine for the affluent” since inception in the 1840’s (via... CONTINUE READING

Off Book: Typography Video by PBS Arts

By: Jo Gifford on Jan 10th 2012
Off Book: Typography Video by PBS Arts

Online arts resource PBS Arts has produced a short 7 minute video about typography. Featuring several emminent typeface designers and graphic designers, the short is an information rich introduction to the uses and effect of typography, looking at fonts, infographics and culture in its brief overview. “Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created... CONTINUE READING

Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

By: Jo Gifford on Jan 6th 2012
Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

Diet Coke is currently being sold in limited edition cans for Autumn and Winter in the US in celebration of the Coca-Cola’s 125th anniversary. First appearing on our shelves in 1982, producers The Coca-Cola Company say Diet Coke is currently the No. 3 soft drink in the world (via brand new). The work forms part of the iconic “Stay Extraordinary” campaign for Diet Coke, and the brand evolution showcases a contemporary new look for fall both on the Diet... CONTINUE READING

The London Printworks Trust Launch Counter Feat Art Notes

By: Jo Gifford on Dec 30th 2011
The London Printworks Trust Launch Counter Feat Art Notes

The London Printworks Trust have launched a “Counter Feat” project to aid fundraising and save the printmaking facility in Brixton. The charity is resorting to a brave and innovative approach to keeping their much treasured services open, including art notes designed by Victoria Beckham, Hemingway Design, Zandra Rhodes and Jonathan Saunders. London Printworks Trust is positioned as a center of excellence for textile print, and is based in Brixton, South London, UK. “Our passion has continued for twenty years... CONTINUE READING

Graphic Design: Now in Production at Walker Arts

By: Jo Gifford on Dec 27th 2011
Graphic Design: Now in Production at Walker Arts

‘Graphic Design: Now in Production’ is currently exhibiting at Walker Arts Center in Minneapolis until 22 January. The exhibition explores how design has grown and evolved over the last decade and, more specifically, how the world of design has been shaped by design-led books, posters and magazines such as Wallpaper*. The major international exhibition is the largest on the subject since the seminal 1989 exhibition Graphic Design in America: A Visual Language History also at Walker Arts, and the... CONTINUE READING

Build Creates a Short Film for Nokia Using 7 Young Illustrators

By: Jo Gifford on Dec 22nd 2011
Build Creates a Short Film for Nokia Using 7 Young Illustrators

Build is a design and illustration agency based in London who have just completed a short film for Nokia (NYSE:NOK), the mobile phone technology giants. The film illustrates the benefits of Near Field Communications Technology, (tapping on device onto another in a similar way to Oyster cards in the UK), and featured the work of seven young illustrators who were discovered from the Summer graduate showcases. The featured up and coming illustrators are: Nina Cosford, Tom Edwards, Sam Falconer,... CONTINUE READING

Pantone Color of the Year: Tangerine Tango

By: Jo Gifford on Dec 21st 2011
Pantone Color of the Year: Tangerine Tango

Global color experts at the Pantone Color Institute have announced that “Tangerine Tango”, a vivid red-orange is to be the top colour of 2012. Leatrice Eiseman, executive director of the Pantone Color Institute explains the choice, saying “It’s building on the ideas of courage and action, that we want to move on to better things”, and that “There’s the element of encouragement with orange,” relevant in particular to the current economic climate . Leatrice Eiseman is a world renowned... CONTINUE READING

Barnbrook Designs Occupy London Logo

By: Jo Gifford on Dec 16th 2011
Barnbrook Designs Occupy London Logo

The Occupy London movement has a new identity. The winning logo, created and voted for anonymously, won over 17 others in a public vote for the recent open competition. The work of renowned social activist and legendary graphic designer Jonathan Barnbrook, the winning project was undertaken pro bono and will be implemented across web and social media communications. It is also available for download for printed collateral and materials for future protests and campaigns. Until the new logo was... CONTINUE READING

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