Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.
IFC airs in 73 million U.S. homes and select programming is available on IFC.com and other platforms. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. (Source). IFC recently completed a new brand identity in 2010, but were ready to add more depth, dimension, and height to their image. Blake Callaway, IFC’s EVP of marketing and digital media, had this to say about the brand refresh: “After nearly four... CONTINUE READING
Labels Brought to Life as GIFs While there isn’t necessarily a practical use to these GIFs, Trevor Carmick has created some eye-catching and awe-inspiring animated GIFs of some of his favorite beers. It offers another look at otherwise flat design. This will hopefully inspire other designers and brands to explore additional realms of design to show us just what could happen when our favorite icons come to life. Playful Barcode Designs The barcode has been an unexplored terrain up... CONTINUE READING
The changes proposed will affect all package design for food, except certain meat, poultry and processed egg products, which are regulated by the U.S. Department of Agriculture’s Food Safety and Inspection Service. The new label will be featured on packaged foods to reflect the latest scientific information, including the link between diet and chronic diseases such as obesity and heart disease. The proposed label would also replace out-of-date serving sizes to better align with how much people really eat,... CONTINUE READING
According to Google, the most exciting things to look for with the newly updated version include: Comprehensive, accurate maps in 220 countries and territories Voice-guided GPS navigation for driving, biking, and walking Transit directions and maps for over 15,000 towns and cities Live traffic conditions, incident reports, and automatic rerouting to find the best route Detailed information on more than 100 million places Street View and indoor imagery for restaurants, museums, and more Search results appear right on the... CONTINUE READING
In order to succeed in the highly competitive German, European, and global travel market, it was necessary to strengthen and define the brand architecture, refresh its visual and verbal identity, and identify a forward-looking strategy to differentiate and clarify the brand. Munich Airport recently released a new brand identity, which includes a new logo, claim, exclusive in-house font, freshened-up corporate colors, an elevated and consistent tone of voice, and visually striking imagery, which uses pairs of pictures to play... CONTINUE READING
The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING
Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING
The resulting name, logo, and identity were basically just the two original identities combined, which created a general confusion and misconceptions about the new entity. The century-old museum and art school, AMOA-Arthouse, has changed their name to The Contemporary Austin, along with launching a new identity and establishing a reinvigorated exhibition focus. The museum uses both their full name and the shortened version, “The Contemporary”. The new vision for The Contemporary Austin will unite the museum’s two major venues,... CONTINUE READING
They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the following to say about the eye-catching new type: “The final design all had to do with many, many hours of detailing. A well balanced curve is a very hard thing to create.” While the final design was love at first sight for Waylon, there were... CONTINUE READING
Observing web and graphic design trends can give us a better idea of where the design world is headed, at least for the short term. Here are our top 5 web and graphic design trends of 2013. Creative Bloq had this to say about the long awaited trend: “In truth this is a trend that has been long in the making, and Apple themselves were late to the party, but we can safely call flat design one of 2013’s... CONTINUE READING
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