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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

Kory Grushka Interview: Talking Branding and Package Design

By: Matt Cannon on Apr 7th 2014
Kory Grushka Interview: Talking Branding and Package Design

Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING

AMOA-Arthouse Rebrands To The Contemporary Austin

By: Matt Cannon on Mar 24th 2014
AMOA-Arthouse Rebrands To The Contemporary Austin

The resulting name, logo, and identity were basically just the two original identities combined, which created a general confusion and misconceptions about the new entity. The century-old museum and art school, AMOA-Arthouse, has changed their name to The Contemporary Austin, along with launching a new identity and establishing a reinvigorated exhibition focus. The museum uses both their full name and the shortened version, “The Contemporary”. The new vision for The Contemporary Austin will unite the museum’s two major venues,... CONTINUE READING

Interview with studiomfd: Inspiration for the New Waylon Logo

By: Matt Cannon on Mar 10th 2014
Interview with studiomfd: Inspiration for the New Waylon Logo

They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the following to say about the eye-catching new type: “The final design all had to do with many, many hours of detailing. A well balanced curve is a very hard thing to create.” While the final design was love at first sight for Waylon, there were... CONTINUE READING

Top 5 Web and Graphic Design Trends of 2013

By: Matt Cannon on Feb 24th 2014
Top 5 Web and Graphic Design Trends of 2013

Observing web and graphic design trends can give us a better idea of where the design world is headed, at least for the short term. Here are our top 5 web and graphic design trends of 2013. Creative Bloq had this to say about the long awaited trend: “In truth this is a trend that has been long in the making, and Apple themselves were late to the party, but we can safely call flat design one of 2013’s... CONTINUE READING

The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

By: Matt Cannon on Feb 19th 2014
The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source) THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop. They have also incorporated enhanced social media on-air... CONTINUE READING

The Rose Garden Paints the Town Pink and Names it Moda

By: Matt Cannon on Feb 14th 2014
The Rose Garden Paints the Town Pink and Names it Moda

Moda recently announced a ten-year partnership with Portland’s Rose Garden, which has led them to rename the arena Moda Center. They have simultaneously released new official logos and usage guidelines. Chris McGowan, President & CEO of the Portland Trail Blazers and Moda Center stated the following about the new logo: “We wanted to make sure we went through a thorough design process with the creation of the Moda Center logos. After a span of more than three months, which... CONTINUE READING

Top 5 Logo Design Trends of 2013

By: Matt Cannon on Feb 7th 2014
Top 5 Logo Design Trends of 2013

More than 20,000 logos submitted by designers from more than 100 countries worldwide were compiled by LogoLounge to observe some of the top logo design trends of 2013. Below, we have compiled our top 5 logo design trends of the year from this comprehensive list. Let us know if you have some other favorite trends you observed last year. Slash This clean visual substitute allows us to connect or build separation between different concepts or entities. The mark appears... CONTINUE READING

ING DIRECT Canada Embraces their Colors and Rebrands into Tangerine

By: Matt Cannon on Feb 3rd 2014
ING DIRECT Canada Embraces their Colors and Rebrands into Tangerine

ING DIRECT has been operating in Canada since 1997, and has paid more than $6 billion in interest to clients. They offer 24/7 banking, available over the phone, on the internet, and on mobile devices. (Press Release) ING Bank of Canada, operating under the trade name of ING DIRECT, was acquired by Scotiabank in 2012. When ING Group decided to sell ING DIRECT to Scotiabank, the rules of the contract stated that they needed to give up the name... CONTINUE READING

Top 10 Rebrands and New Logos of 2013 (Part 2)

By: Matt Cannon on Jan 27th 2014
Top 10 Rebrands and New Logos of 2013 (Part 2)

Rebranding a business can help to breathe new life into the company and attract the attention of current and potential customers. Every campaign is different and while subtlety is key for some redesign efforts, some businesses need a complete overhaul of their logo, packaging, and/or online and social media presence. There were a number of successful rebrand campaigns and new logos in 2013, so read on for our top picks of the year. Let us know what you think.... CONTINUE READING

Top 10 Rebrands and New Logos of 2013 (Part 1)

By: Matt Cannon on Jan 15th 2014
Top 10 Rebrands and New Logos of 2013 (Part 1)

Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING

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