Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 134 posts. Website: http://www.matt-cannon.com/
All 134 articles submitted by Matt Cannon:

5 Awesome Creative Design Finds of the Day

By: Matt Cannon on Jul 14th 2014
5 Awesome Creative Design Finds of the Day

Labels Brought to Life as GIFs While there isn’t necessarily a practical use to these GIFs, Trevor Carmick has created some eye-catching and awe-inspiring animated GIFs of some of his favorite beers. It offers another look at otherwise flat design. This will hopefully inspire other designers and brands to explore additional realms of design to show us just what could happen when our favorite icons come to life. Playful Barcode Designs The barcode has been an unexplored terrain up... CONTINUE READING

The Nutrition Facts Label Trims the Fat

By: Matt Cannon on Jul 1st 2014
The Nutrition Facts Label Trims the Fat

The changes proposed will affect all package design for food, except certain meat, poultry and processed egg products, which are regulated by the U.S. Department of Agriculture’s Food Safety and Inspection Service. The new label will be featured on packaged foods to reflect the latest scientific information, including the link between diet and chronic diseases such as obesity and heart disease. The proposed label would also replace out-of-date serving sizes to better align with how much people really eat,... CONTINUE READING

Google Maps Goes Where No Map Has Gone Before

By: Matt Cannon on Jun 24th 2014
Google Maps Goes Where No Map Has Gone Before

According to Google, the most exciting things to look for with the newly updated version include: Comprehensive, accurate maps in 220 countries and territories Voice-guided GPS navigation for driving, biking, and walking Transit directions and maps for over 15,000 towns and cities Live traffic conditions, incident reports, and automatic rerouting to find the best route Detailed information on more than 100 million places Street View and indoor imagery for restaurants, museums, and more Search results appear right on the... CONTINUE READING

Munich Airport’s New Logo Is Ready for Takeoff

By: Matt Cannon on May 28th 2014
Munich Airport’s New Logo Is Ready for Takeoff

In order to succeed in the highly competitive German, European, and global travel market, it was necessary to strengthen and define the brand architecture, refresh its visual and verbal identity, and identify a forward-looking strategy to differentiate and clarify the brand. Munich Airport recently released a new brand identity, which includes a new logo, claim, exclusive in-house font, freshened-up corporate colors, an elevated and consistent tone of voice, and visually striking imagery, which uses pairs of pictures to play... CONTINUE READING

Duffy & Partners Interview: Discussing the Sub-Zero Wolf Rebrand

By: Matt Cannon on Apr 25th 2014
Duffy & Partners Interview: Discussing the Sub-Zero Wolf Rebrand

The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING

Kory Grushka Interview: Talking Branding and Package Design

By: Matt Cannon on Apr 7th 2014
Kory Grushka Interview: Talking Branding and Package Design

Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING

AMOA-Arthouse Rebrands To The Contemporary Austin

By: Matt Cannon on Mar 24th 2014
AMOA-Arthouse Rebrands To The Contemporary Austin

The resulting name, logo, and identity were basically just the two original identities combined, which created a general confusion and misconceptions about the new entity. The century-old museum and art school, AMOA-Arthouse, has changed their name to The Contemporary Austin, along with launching a new identity and establishing a reinvigorated exhibition focus. The museum uses both their full name and the shortened version, “The Contemporary”. The new vision for The Contemporary Austin will unite the museum’s two major venues,... CONTINUE READING

Interview with studiomfd: Inspiration for the New Waylon Logo

By: Matt Cannon on Mar 10th 2014
Interview with studiomfd: Inspiration for the New Waylon Logo

They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the following to say about the eye-catching new type: “The final design all had to do with many, many hours of detailing. A well balanced curve is a very hard thing to create.” While the final design was love at first sight for Waylon, there were... CONTINUE READING

Top 5 Web and Graphic Design Trends of 2013

By: Matt Cannon on Feb 24th 2014
Top 5 Web and Graphic Design Trends of 2013

Observing web and graphic design trends can give us a better idea of where the design world is headed, at least for the short term. Here are our top 5 web and graphic design trends of 2013. Creative Bloq had this to say about the long awaited trend: “In truth this is a trend that has been long in the making, and Apple themselves were late to the party, but we can safely call flat design one of 2013’s... CONTINUE READING

The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

By: Matt Cannon on Feb 19th 2014
The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source) THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop. They have also incorporated enhanced social media on-air... CONTINUE READING

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