Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.
A large majority of Graphic and Web Designers are Independent Contractors and most of us have experienced late invoices and many of us have had the unpleasant experience of an unpaid and completely neglected invoice. This is an epidemic affecting our industry and for years it seems like it has been falling through the cracks of the judicial system. According to the US Census, 10.3 Million Independent Contractors took up the work force in 2010. Last year, almost half... CONTINUE READING
Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING
The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING
Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING
In the last article we talked about Working With Grid Systems and how they can benefit our design structure. Grid-Based layouts are usually much more balanced and aesthetically pleasing to the user as opposed to create on a blank canvas. This is not to say that it’s mandatory but for the right projects a grid and the proper use of gutters (margins) can make all the difference in creating a solid long-lasting impression on the web. When it comes... CONTINUE READING
Recently we covered the story of TV Land Introducing a New On-Air Package for their fairly new logo. Surprisingly, months later, they are back with a new logo and on-air identity. As of Wednesday, May 9, viewers started to see a fresh mark with a nod to the channel’s roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a... CONTINUE READING
Released earlier this month a new brand identity for The Brooklyn Nets (previously The New Jersey Nets) was reportedly designed by JAY-Z. The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise. Saying the Brooklyn Nets are now part of the conversation, Yormark praised the cultural icon and Nets investor for his taste-making abilities, as the lone NBA team to wear black and white as its primary colors.... CONTINUE READING
If you missed Part One and Part Two check them out! We can group all of the basic system of beliefs regarding design into two categories: elements and principles. Elements of design are the components of design themselves, the objects to be arranged. The Principles of design are the broad aspects of the field. They symbolize the fundamental assumptions of the world that direct design, and affect the arrangement of objects within a composition. Rhythm and Balance are key... CONTINUE READING
Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING
A successful User Experience Design (or UX design) should not only provide solid functionality, but also have a seamless experience for your user. The best UX designs are the ones that feel invisible, or stand to the side. In other words, they let the user roam around freely without having to force thought or questions. It should reflect how the users think, remain simple and focused, and be revised and refined before production. “Simple is hard. Easy is harder.... CONTINUE READING
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