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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

The Russian Police Rebrands, Reforms and Rumors

By: Matt Cannon on Apr 19th 2012
The Russian Police Rebrands, Reforms and Rumors

The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING

Total Rewards Does Vegas Justice

By: Matt Cannon on Apr 18th 2012
Total Rewards Does Vegas Justice

Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING

$3M Graphics Printing Facility Opens at Venice High, and Now May Close Months Later

By: Matt Cannon on Apr 16th 2012
$3M Graphics Printing Facility Opens at Venice High, and Now May Close Months Later

Venice High’s Super Shop 9 is scheduled to hold an Open House for it’s brand new, state-of-the-art, high-tech Graphic Communications & Printing Facility on Friday, April 13 from 3 – 6 pm and Saturday, April 14 from 9 am – noon. Principal, Dr. Elsa Mendoza and instructor, Art Lindauer invite the Westside community to visit the new facility. Because he was instrumental in the funding acquisition, former Governor, Arnold Schwarzenegger, has been invited to attend. Super Shop 9 has... CONTINUE READING

DC Women’s Shoes Gets Girly

By: Matt Cannon on Apr 13th 2012
DC Women’s Shoes Gets Girly

Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING

The Adani Group Expands with an Explosion of Color

By: Matt Cannon on Apr 10th 2012
The Adani Group Expands with an Explosion of Color

The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING

US Speedskating Gets Struck by Color

By: Matt Cannon on Apr 3rd 2012
US Speedskating Gets Struck by Color

US Speedskating is a non-profit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. Its mission is to be one of the premier speed skating organizations in the world through excellence in leadership, development and performance. To date, US Speedskating has won 85 Olympic medals, making it the most successful winter sport in the U.S. In addition to its elite programs, US... CONTINUE READING

The American Red Cross Evolves Their Logo

By: Matt Cannon on Mar 31st 2012
The American Red Cross Evolves Their Logo

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. The organization officially unveiled its new brand identity this February with a logo that features the iconic Red... CONTINUE READING

Bongo Comics Misdirected New Logo and Comic Book Titles

By: Matt Cannon on Mar 29th 2012
Bongo Comics Misdirected New Logo and Comic Book Titles

Bongo Comics Group is a lesser-known Comic Book publishing company established in 1993 by Steve and Cindy Vance, Bill Morrison and Simpsons and Futurama creator Matt Groening. They publish comics related to the animated television series The Simpsons and Futurama along with original material. It was named after Bongo, a rabbit character in Groening’s comic strip Life In Hell. Long time Art Director Nathan Kane has now been promoted to Creative Director, replacing Bill Morrison, who is still rumored to be working on secret side projects with Groening.... CONTINUE READING

USA Basketball Introduces a New 20th Anniversary Mark

By: Matt Cannon on Mar 27th 2012
USA Basketball Introduces a New 20th Anniversary Mark

USA Basketball unveiled a new logo that will be worn by all of the USA Basketball teams including the men’s and women’s national teams as they pursue victory at the London Games this summer. The new logo combines iconic components from the past into a modern, simplified mark honoring the strong heritage and national pride represented by USA Basketball. Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men’s and women’s... CONTINUE READING

The Associated Press’s New Identity and Mobile App

By: Matt Cannon on Mar 27th 2012
The Associated Press’s New Identity and Mobile App

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. The Associated Press has rolled out a new visual identity this year. The identity system is the first significant change in AP’s look... CONTINUE READING

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