Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 135 posts. Website: http://www.matt-cannon.com/
All 135 articles submitted by Matt Cannon:

One World Trade Center’s New Logo is Gotham Architecture

By: Matt Cannon on May 8th 2012
One World Trade Center’s New Logo is Gotham Architecture

A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING

Adobe Creative Suite’s Loud New Rebrand

By: Matt Cannon on May 4th 2012
Adobe Creative Suite’s Loud New Rebrand

Adobe Creative Suite 6, the driving force behind the marketing industry recently released version CS6, which includes 19 applications and four different main suites to choose from. The design packaging was designed by Tolleson Design, who is also behind the design of CS4 and CS5. Adobe now offers what is likely to be an even more popular pricing option, the Adobe Creative Cloud, which also offers online storage, versioning, and sharing along with all the Master Collection of applications.... CONTINUE READING

Graphic Design Principles in Web Design: Part 2

By: Matt Cannon on May 2nd 2012
Graphic Design Principles in Web Design: Part 2

Check out Part 1 first covering Contrast and Repetition if you missed it. It’s good to remind ourselves as Graphic Designers that when designing for web, there is a good measure of heritage spawning from other forms of art. Art forms such as Typography, Lithography, Illustration, Industrial Design, Textures, Painting, etc. All of these forms of fine art have provided us with collective guidance to embracing our own artistic undertakings today. When discussing different Graphic Design Principles in regards... CONTINUE READING

Working with Grid Systems

By: Matt Cannon on May 1st 2012
Working with Grid Systems

Many modern website designs are based on a grid. Grids can give the designer an automatic sense of structure and usability when planning the site. This can simplify the design process and make the content feel more user friendly. The grid system is a step up from a template because the design aspect is still up to you; the guides are already in place, reducing your options as a designer. This basically leaves you with width and height to... CONTINUE READING

Graphic Design Principles in Web Design

By: Matt Cannon on Apr 25th 2012
Graphic Design Principles in Web Design

In honor of the new redesign of GraphicDesign.com, which we hope you are enjoying, I wanted to start discussing important principles of Graphic Design applied to web design. Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image. Designers develop a creative tool belt of basic shortcuts and methods by studying other great design methods. The first step to becoming a great graphic designer for the web is the... CONTINUE READING

Disturbing Al Qaeda Graphic Design Poster Shows Up

By: Matt Cannon on Apr 20th 2012
Disturbing Al Qaeda Graphic Design Poster Shows Up

The FBI and the NYPD are currently trying to located a source for the Al-Qaeda poster that recently showed up on the internet visually displaying a loud, disturbing threat “Al Qaeda Coming Soon Again In New York”. They are unsure if this is a sick stunt or if this is a credible threat that they should be concerned about. “It’s something we’re looking into,” said NYPD spokesman Paul Browne. “We’re trying to determine the origins of it. We take... CONTINUE READING

The Russian Police Rebrands, Reforms and Rumors

By: Matt Cannon on Apr 19th 2012
The Russian Police Rebrands, Reforms and Rumors

The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING

Total Rewards Does Vegas Justice

By: Matt Cannon on Apr 18th 2012
Total Rewards Does Vegas Justice

Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING

$3M Graphics Printing Facility Opens at Venice High, and Now May Close Months Later

By: Matt Cannon on Apr 16th 2012
$3M Graphics Printing Facility Opens at Venice High, and Now May Close Months Later

Venice High’s Super Shop 9 is scheduled to hold an Open House for it’s brand new, state-of-the-art, high-tech Graphic Communications & Printing Facility on Friday, April 13 from 3 – 6 pm and Saturday, April 14 from 9 am – noon. Principal, Dr. Elsa Mendoza and instructor, Art Lindauer invite the Westside community to visit the new facility. Because he was instrumental in the funding acquisition, former Governor, Arnold Schwarzenegger, has been invited to attend. Super Shop 9 has... CONTINUE READING

DC Women’s Shoes Gets Girly

By: Matt Cannon on Apr 13th 2012
DC Women’s Shoes Gets Girly

Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING

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