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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

TV Land Introduces New On-Air Package for Rebrand

By: Matt Cannon on Feb 9th 2012
TV Land Introduces New On-Air Package for Rebrand

TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING

Jenny Craig Rebrands and Slims Name Down to “jenny”

By: Matt Cannon on Jan 30th 2012
Jenny Craig Rebrands and Slims Name Down to “jenny”

Jenny Craig a brand recognized all the way back to 1983. Jenny Craig and her husband Sidney started the weight loss and nutrition company offering customers diet programs that people could do at home as well as visit an office that they call their “In-Centre”. Today, there are over 650 Jenny Craig locations worldwide. Consumer reports named the entire plan the number one diet in the world last year. They have released a new logo and a new brand... CONTINUE READING

State Farm Insurance 90th Anniversary Rebrand

By: Matt Cannon on Jan 28th 2012
State Farm Insurance 90th Anniversary Rebrand

George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING

DC Comics Rebrand Disappoints and Then Redeems Itself

By: Matt Cannon on Jan 26th 2012
DC Comics Rebrand Disappoints and Then Redeems Itself

Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING

Orlando Solar Bears Unveil New Logo

By: Matt Cannon on Jan 16th 2012
Orlando Solar Bears Unveil New Logo

The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING

Top 10 Notable Rebrands of 2011 (Part Two)

By: Matt Cannon on Jan 16th 2012
Top 10 Notable Rebrands of 2011 (Part Two)

Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING

Top 10 Notable Rebrands of 2011 (Part One)

By: Matt Cannon on Jan 11th 2012
Top 10 Notable Rebrands of 2011 (Part One)

Rebranding is always an exciting and remarkable topic in Graphic Design. Some marketing efforts are successful and some miss the mark with consumers. Here is the Top 10 notable in 2011 (In No Particular Order)… Google Chrome refreshed the Chrome icon to better represent an easy and clutter free experience, moving away from the glossy look and into a more modern polished gradient feel. Google admitted in their blog that they were very inspired by Googlers and Chrome fans,... CONTINUE READING

U.S. Watchdog Working to Ban Photoshop in Cosmetic Ads

By: Matt Cannon on Dec 29th 2011
U.S. Watchdog Working to Ban Photoshop in Cosmetic Ads

In the days of Pin-Up Girls, artists would render upgraded versions of the models based on photographs to achieve the look every woman wanted at the time. This is an old tradition and a false reality that we have accepted and become comfortably numb to in mass marketing for quite some time. We’re always told not to believe everything we read. In a digital age where reality is so easily skewed by a simple box of tools inside Photoshop,... CONTINUE READING

Apple Hires UI Concept Designer Jan-Michael Cart

By: Matt Cannon on Dec 15th 2011
Apple Hires UI Concept Designer Jan-Michael Cart

When someone constantly dreams up new ideas for Apple as a personal hobby, posts them on the web and eventually they get hired to implement those new ideas, new doors open for all including the end user. Jan-Michael Cart is a 20-something media arts student at The University of Georgia. He has recently created many Apple iOS conceptual designs and videos expressing new UI, apps, and new ways that he thinks Apple OS X products can improve from a... CONTINUE READING

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