Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 135 posts. Website: http://www.matt-cannon.com/
All 135 articles submitted by Matt Cannon:

Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

By: Matt Cannon on Mar 13th 2012
Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING

Quaker Oats Goes on a Diet and Parties Like its 1957

By: Matt Cannon on Mar 10th 2012
Quaker Oats Goes on a Diet and Parties Like its 1957

First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING

JC Penney Still Believes It’s Hip to be Square

By: Matt Cannon on Mar 6th 2012
JC Penney Still Believes It’s Hip to be Square

JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING

The Carolina Panthers Have a New Cat in Town

By: Matt Cannon on Feb 24th 2012
The Carolina Panthers Have a New Cat in Town

The Carolina Panthers, a team, which entered the NFL in 1995 as an expansion to the NFL, has re-branded their logo since their inception. The logo first leaked on The Panther’s Facebook page and made its debut at the Pro Bowl on a commercial for Vapor Jet Gloves by Nike. The revision of the logo correlates with Nike replacing Reebok as their official apparel provider beginning this 2012 season. Carolina Panthers President Danny Morison said “We have one of... CONTINUE READING

Aetna Redesigns Logo, The Results are Sterile

By: Matt Cannon on Feb 21st 2012
Aetna Redesigns Logo, The Results are Sterile

Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING

The Deep End Premiers a New Graphic Design Podcast on iTunes

By: Matt Cannon on Feb 13th 2012
The Deep End Premiers a New Graphic Design Podcast on iTunes

The Los Angeles based design agency The Deep End, recently premiered their own Bi-Weekly graphic and web design podcast called “The Deeply Graphic DesignCast”. The target market for the show is designers and each week the topic will have a new design-related topic for that show. The current shows available are mostly based on the host’s experiences in the design industry. The description of the podcast from The Deep End website: “Looking for a web & graphic design podcast... CONTINUE READING

TV Land Introduces New On-Air Package for Rebrand

By: Matt Cannon on Feb 9th 2012
TV Land Introduces New On-Air Package for Rebrand

TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING

Jenny Craig Rebrands and Slims Name Down to “jenny”

By: Matt Cannon on Jan 30th 2012
Jenny Craig Rebrands and Slims Name Down to “jenny”

Jenny Craig a brand recognized all the way back to 1983. Jenny Craig and her husband Sidney started the weight loss and nutrition company offering customers diet programs that people could do at home as well as visit an office that they call their “In-Centre”. Today, there are over 650 Jenny Craig locations worldwide. Consumer reports named the entire plan the number one diet in the world last year. They have released a new logo and a new brand... CONTINUE READING

State Farm Insurance 90th Anniversary Rebrand

By: Matt Cannon on Jan 28th 2012
State Farm Insurance 90th Anniversary Rebrand

George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING

DC Comics Rebrand Disappoints and Then Redeems Itself

By: Matt Cannon on Jan 26th 2012
DC Comics Rebrand Disappoints and Then Redeems Itself

Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING

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