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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

By: Matt Cannon on Jan 8th 2014
DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING

The Aspen Ideas Festival Reveals Vibrant New Rebrand

By: Matt Cannon on Jan 3rd 2014
The Aspen Ideas Festival Reveals Vibrant New Rebrand

The Aspen Institute hosts the Aspen Ideas Festival, a weeklong event that includes discussions, seminars, panels, and tutorials for respected creatives. Writers, designers, innovators, politicians, diplomats, judges, artists, and more attend the festival to cover a number of global topics. (Press Release) The 2013 Aspen Ideas Festival closed by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group. Founded in 2003 by Ron Cappello, Infinia merges the disciplines of... CONTINUE READING

Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

By: Matt Cannon on Dec 18th 2013
Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

2b stores are located throughout the United States and Canada. 2b was launched in 2009 to provide a more affordable option for a younger demographic. (Press Release) 2b is bebe’s outlet division offering trendy, high-quality items designed for the confident, budget-conscious, and style-savvy woman, all for unexpectedly low prices. 2b’s designs are ideal for fashion addicts on a budget. It is a one-stop shop to find the best apparel and accessories to clothe a woman from head to toe.... CONTINUE READING

Nokia Siemens Network Rebrand Keeps it Simple

By: Matt Cannon on Dec 10th 2013
Nokia Siemens Network Rebrand Keeps it Simple

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING

MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

By: Matt Cannon on Oct 31st 2013
MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

MTV MEDIA recently unveiled new branding to be introduced at the end of this year. The company plans to focus on its strength as a provider of experiences and to offer Finnish viewers new ways of enjoying TV, radio, internet and live events. These activities will be centralized under the network brand MTV. MTV MEDIA is introducing major changes to its operations and encapsulates its long-term strategy work with one word: experience. Creating and offering experiences have emerged as... CONTINUE READING

RAC Rebrand Puts Clients in the Driver’s Seat

By: Matt Cannon on Oct 9th 2013
RAC Rebrand Puts Clients in the Driver's Seat

The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING

RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

By: Matt Cannon on Sep 26th 2013
RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

The company offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000+ knowledgeable and helpful sales experts globally. RadioShack’s retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. GraphicDesign.com The electronic retail brand recently opened the... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

Phoenix Suns Introduce Four New Logos for a New Era

By: Matt Cannon on Jul 24th 2013
Phoenix Suns Introduce Four New Logos for a New Era

The Phoenix Suns have officially revealed new logos that improve the franchise’s look while concentrating on the team’s logo history and retaining visual elements that honor the club’s long-standing legacy and success. The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by... CONTINUE READING

Top 5 Mac Keyboard Shortcuts

By: Matt Cannon on Jul 16th 2013
Top 5 Mac Keyboard Shortcuts

Many people in the design community swear by their Mac. Efficiency and minimal effort for simple tasks is an important part of succeeding as a designer. The drag and drop interface and smooth transitions allow for this but how can we better utilize the keyboard? Getting comfortable with these top 5 Keyboard Shortcuts will open up new doors for you and cut time. Some of these may feel like an extra step at first, but practice your craft with... CONTINUE READING

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