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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

AccuWeather Washes Away the Rain with Sunny New Logo

By: Matt Cannon on Jul 13th 2013
AccuWeather Washes Away the Rain with Sunny New Logo

AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING

What Are Your First Impressions of Apple’s New iOS 7? Poll Article

By: Matt Cannon on Jul 3rd 2013
What Are Your First Impressions of Apple’s New iOS 7? Poll Article

Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING

Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

By: Matt Cannon on Jun 21st 2013
Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

The Georgia Athletic Association has been hard at work in collaboration with Nike over a 15-month period in order to implement a fresh, cohesive athletic brand identity that reflects the unique qualities of Georgia Athletics while promoting a consistent and unified look across all sports. The University of Georgia Athletic Association, in partnership with Nike, has introduced a department-wide brand identity system designed to better define and distinguish what is already a nationally prominent collegiate brand. (Press Release) GraphicDesign.com... CONTINUE READING

Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

By: Matt Cannon on Jun 7th 2013
Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

The Mall opened in August of 1992 and is located in Bloomington, Minn. Mall of America partnered with Duffy & Partners to develop a new iconic image. Duffy & Partners is a Minneapolis design firm, recognized nationally and internationally for excellence in design. The creative process recognized the equity found in the star of the original logo and transformed it into the dynamic new star made of vibrant colored ribbons. The ribbons depict the multitude of the always fresh,... CONTINUE READING

“The Creativity Workshop” Impact on Graphic Designers: An Interview with Founder, Shelly Berc

By: Matt Cannon on May 30th 2013
“The Creativity Workshop” Impact on Graphic Designers: An Interview with Founder, Shelly Berc

She believes that creativity is a common denominator of humanity and she is passionate about educating individuals and organizations about how to develop this uniquely human gift. Berc emphasizes that many of the creative thinking processes that a scientist, a CEO, and an artist go through are extremely similar, even though the outcomes are as different as can be. In 2000, she left academia to dedicate herself wholly to The Creativity Workshop, which she founded in 1993 with Alejandro... CONTINUE READING

LIVESTRONG Foundation Drops Lance from their Logo

By: Matt Cannon on May 16th 2013
LIVESTRONG Foundation Drops Lance from their Logo

The LIVESTRONG Foundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. With its iconic yellow LIVESTRONG wristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America’s top cancer non-profit organizations, the Foundation enjoys a four-star rating... CONTINUE READING

Cabot Corporation Debuts New Brand Identity

By: Matt Cannon on May 8th 2013
Cabot Corporation Debuts New Brand Identity

Cabot Corporation is a global specialty chemicals and performance materials company, headquartered in Boston, Massachusetts. The company is the leading producer of rubber and specialty grade carbon black, activated carbon, inkjet colorants, cesium formate drilling fluids, fumed silica, aerogel, and elastomer composites. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in the press release regarding Cabot’s business that are not historical facts are forward looking statements that involve risks and uncertainties. For a discussion... CONTINUE READING

A Web Designer’s Guide to Color (Part One)

By: Matt Cannon on May 3rd 2013
A Web Designer's Guide to Color (Part One)

Color has numerous psychological effects on the brain. The choices a designer makes for a website can play heavily on the way the audience reacts to the site. Color invokes emotion through visual stimulation, and brings depth to design. Colors can even be audience specific, such as age or gender. It can be overwhelming to deal with at first but not to worry I have laid out five tips that will help you avoid any future color disasters. Look... CONTINUE READING

Space Channel’s Down-to-Earth Rebrand

By: Matt Cannon on Apr 22nd 2013
Space Channel’s Down-to-Earth Rebrand

Also home to upcoming original programs ORPHAN BLACK, PANIC BUTTON, and BITTEN, Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Pushing in a brand new direction with a clean, simplistic new look aimed to separate itself from “all things sci-fi” and into a broader spectrum of genres. With the new look moving past their previous outdated mark and new direction, I see nothing stopping this rebrand from being an absolute success.... CONTINUE READING

5 Quick Tips to Design an Awesome Facebook Cover Photo

By: Matt Cannon on Apr 17th 2013
5 Quick Tips to Design an Awesome Facebook Cover Photo

Facebook Cover Photo gives us an opportunity to give our personal, business and entertainment pages personality and often gives way for pioneer designers to come up with inventive ideas. It’s important to know the basics of this realm for your own use as well as for other clients. Here are 5 Quick Tips for an Awesome Facebook Cover Photo Design as well as some great visual references for inspiration. 1. Know Your Dimensions Cover photos are 851 pixels wide... CONTINUE READING

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