Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 135 posts. Website: http://www.matt-cannon.com/
All 135 articles submitted by Matt Cannon:

MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

By: Matt Cannon on Oct 31st 2013
MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

MTV MEDIA recently unveiled new branding to be introduced at the end of this year. The company plans to focus on its strength as a provider of experiences and to offer Finnish viewers new ways of enjoying TV, radio, internet and live events. These activities will be centralized under the network brand MTV. MTV MEDIA is introducing major changes to its operations and encapsulates its long-term strategy work with one word: experience. Creating and offering experiences have emerged as... CONTINUE READING

RAC Rebrand Puts Clients in the Driver’s Seat

By: Matt Cannon on Oct 9th 2013
RAC Rebrand Puts Clients in the Driver's Seat

The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING

RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

By: Matt Cannon on Sep 26th 2013
RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

The company offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000+ knowledgeable and helpful sales experts globally. RadioShack’s retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. GraphicDesign.com The electronic retail brand recently opened the... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

Phoenix Suns Introduce Four New Logos for a New Era

By: Matt Cannon on Jul 24th 2013
Phoenix Suns Introduce Four New Logos for a New Era

The Phoenix Suns have officially revealed new logos that improve the franchise’s look while concentrating on the team’s logo history and retaining visual elements that honor the club’s long-standing legacy and success. The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by... CONTINUE READING

Top 5 Mac Keyboard Shortcuts

By: Matt Cannon on Jul 16th 2013
Top 5 Mac Keyboard Shortcuts

Many people in the design community swear by their Mac. Efficiency and minimal effort for simple tasks is an important part of succeeding as a designer. The drag and drop interface and smooth transitions allow for this but how can we better utilize the keyboard? Getting comfortable with these top 5 Keyboard Shortcuts will open up new doors for you and cut time. Some of these may feel like an extra step at first, but practice your craft with... CONTINUE READING

AccuWeather Washes Away the Rain with Sunny New Logo

By: Matt Cannon on Jul 13th 2013
AccuWeather Washes Away the Rain with Sunny New Logo

AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING

What Are Your First Impressions of Apple’s New iOS 7? Poll Article

By: Matt Cannon on Jul 3rd 2013
What Are Your First Impressions of Apple’s New iOS 7? Poll Article

Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING

Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

By: Matt Cannon on Jun 21st 2013
Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

The Georgia Athletic Association has been hard at work in collaboration with Nike over a 15-month period in order to implement a fresh, cohesive athletic brand identity that reflects the unique qualities of Georgia Athletics while promoting a consistent and unified look across all sports. The University of Georgia Athletic Association, in partnership with Nike, has introduced a department-wide brand identity system designed to better define and distinguish what is already a nationally prominent collegiate brand. (Press Release) GraphicDesign.com... CONTINUE READING

Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

By: Matt Cannon on Jun 7th 2013
Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

The Mall opened in August of 1992 and is located in Bloomington, Minn. Mall of America partnered with Duffy & Partners to develop a new iconic image. Duffy & Partners is a Minneapolis design firm, recognized nationally and internationally for excellence in design. The creative process recognized the equity found in the star of the original logo and transformed it into the dynamic new star made of vibrant colored ribbons. The ribbons depict the multitude of the always fresh,... CONTINUE READING

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