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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

Broadcast Music Inc. Plays to a Different Tune

By: Matt Cannon on Apr 11th 2013
Broadcast Music Inc. Plays to a Different Tune

In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites span all genres of music and are consistently among the most- performed hits of the year. The organization recently launched a new corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. The new... CONTINUE READING

Top 10 Logo Design Tips (Part One)

By: Matt Cannon on Apr 5th 2013
Top 10 Logo Design Tips (Part One)

A logo can inspire recognition, trust and respect for a product or organization. It’s our duty as a designer to create an amazing iconic logo and a beautiful brand identity to back that up. According to Smashing Magazine, to understand what a logo is, we first must understand what the main purpose of logos are. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Here are 10 tips to... CONTINUE READING

Mozilla Unleashes a New Fox and a Mobile OS

By: Matt Cannon on Apr 1st 2013
Mozilla Unleashes a New Fox and a Mobile OS

Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands. At Mobile World Congress in Barcelona, attendees from the world’s largest mobile companies will experience first hand what Firefox OS brings to the world and spend time with The Fox. Last... CONTINUE READING

Electric Visual Re-positions their Brand Identity with a Hip New Volt

By: Matt Cannon on Mar 25th 2013
Electric Visual Re-positions their Brand Identity with a Hip New Volt

Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. After over twelve years running strong in the action sports market, Electric is refreshing its brand with a newly designed logo, strategy and products. The sophistication of Electric’s products, influences, goals and interests developed alongside the rapidly evolving market, highlighting the need to refresh... CONTINUE READING

Billboard’s New Look is a Hit

By: Matt Cannon on Mar 18th 2013
Billboard’s New Look is a Hit

Since 1966, the magazine’s familiar masthead identity has featured lettering with strong circular forms that suggested records (and later CDs) and kicky “mod” colors. As part of the refresh, the logo has been completely redrawn to emphasize the basic geometry of the name, creating a typeface that echoes the circles of the original and still looks “pop.” The designers have set the name entirely in lowercase, tightened the spacing and, perhaps most importantly, removed the colors from the circles.... CONTINUE READING

Top 5 Business Card Design Mistakes (Part Two)

By: Matt Cannon on Mar 12th 2013
Top 5 Business Card Design Mistakes (Part Two)

Check out Part One if you missed it 6. Handwriting Changes of Contact Information on Old Cards Giving a card to someone with an updated change in handwriting not only destroys and pollutes the design of your card it also shows a lot about your business ethics. People will automatically assume that you procrastinate and “Design New Business Cards” has been lingering on your to-do list for too long. Make sure you have new ones with the new information... CONTINUE READING

Top 5 Business Card Design Mistakes

By: Matt Cannon on Mar 8th 2013
Top 5 Business Card Design Mistakes

1. Too Much Information This isn’t a website, it’s a very small business card meant for networking, not telling your whole life story. Whoever is picking up your business card should immediately be able to find your website, email or phone number without searching for it. 2. Starting a Font War Too many fonts are never a good idea, especially if you are using more generic font choices. Don’t mix between bold, italicized and highly stylized fonts. While I... CONTINUE READING

American Airlines Pushes Forward with a New Logo and Aircraft Design

By: Matt Cannon on Feb 18th 2013
American Airlines Pushes Forward with a New Logo and Aircraft Design

American Airlines is a company that prides itself on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. It’s a new year and a fresh... CONTINUE READING

Top 3 Ad Campaign Attacks of All Time

By: Matt Cannon on Feb 11th 2013
Top 3 Ad Campaign Attacks of All Time

Many monopolizing companies end up in a feud between each other because quite frankly, they’re in a league where they only have one another to compete against. In my opinion, the key here is to focus on keeping the market to themselves and keep more companies from joining their circle but these companies take stabs at each other year after year through comparative advertising. Here are our Top 3 Ad Campaign Attacks of All Time: 3. Burger King vs.... CONTINUE READING

VH1 Introduces New Look and “Plus” Tagmark

By: Matt Cannon on Feb 4th 2013
VH1 Introduces New Look and “Plus” Tagmark

VH1 worked with design agency Gretel on strategy as well as the redesign of their new logo and network identity. Ad agency Hill Holiday was brought on-board to create a 360 creative launch strategy including image spots, media planning and buying, and social media work. VH1 is revealing new branding that reflects its bold and successful mash-up of music, pop culture and nostalgia programming. This is the first redesign the company has seen in 10 years. The refresh arrives... CONTINUE READING

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