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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

5 Practices for an Effective Business Card Design

By: Matt Cannon on Jan 28th 2013
5 Practices for an Effective Business Card Design

Image is everything. Your business card is a visual representation of you and your entire company. It can have heavy impact on the potential clients decision making process. You must design a card that effectively sells your service as creative, dependable and professional. Here are 5 Practices for an Effective Business Card Design: 5. Give Your Business Personality Before you design your card, make sure you know what it is your business is trying to accomplish. Become the end... CONTINUE READING

Polaroid Plans to Launch Fotobar Stores and a Tablet for Kids

By: Matt Cannon on Jan 24th 2013
Polaroid Plans to Launch Fotobar Stores and a Tablet for Kids

Polaroid is recognized as one of the most trusted, well-respected brands, especially when it comes to the tech world. The roots of the company start with instant cameras and film. The companies logo is recognized worldwide. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. Polaroid will use the 2013 Consumer Electronics Show (CES) as a platform to... CONTINUE READING

Chili’s Bold Rebrand Hit’s Locations Nationwide

By: Matt Cannon on Jan 17th 2013
Chili’s Bold Rebrand Hit’s Locations Nationwide

First opened in 1975 as a fun Dallas burger joint, Chili’s restaurant has become a standard amongst popular American restaurant chains. The franchise has begun to unveil a newly redesigned iconic chili pepper logo and new restaurant interior designs. The new mark, designed by San Francisco based Tesser, is a redesign of the previous Chili icon with a slick new Sari typeface for the letter S. The origins of FF Sari date back to 1983 when Hans Reichel made... CONTINUE READING

Top 5 Worst Rebrands of 2012

By: Matt Cannon on Jan 15th 2013
Top 5 Worst Rebrands of 2012

This year our readers voted “Striving too far from the original design and concepts” as the choice for corporate rebrand failure. It was also said that a “logo that has an awkward or bad wordmark” could be harmful to the brand. Please keep in mind while reading that this is an opinionated piece. After reading let us know what your top 5 worst rebrands of 2012 are! 5. Chuck E. Cheese’s GraphicDesign.com Source The Chuck E. Cheese’s franchise rolled... CONTINUE READING

Top 5 Rebrands of 2012

By: Matt Cannon on Jan 7th 2013
Top 5 Rebrands of 2012

The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING

Top 5 Logo Design Trends of 2012

By: Matt Cannon on Jan 2nd 2013
Top 5 Logo Design Trends of 2012

32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING

Univision Rebrand Enters the 3rd Dimension

By: Matt Cannon on Dec 19th 2012
Univision Rebrand Enters the 3rd Dimension

The leading media company catering to all of Hispanic America, Univision has released a new rebrand designed by Wolff Olins. The new logo, evocative of a human heart and three-dimensional in appearance, is a vibrant new take on Univision’s prior logo, which represented the company for nearly 50 years since the companies inception as one small TV station in San Antonio, Texas in 1962. Source: GraphicDesign.com President and CEO of Univision released a statement saying… “The launch of our... CONTINUE READING

Long John Silver’s Rebrand Joins the “Like” Generation

By: Matt Cannon on Dec 13th 2012
Long John Silver's Rebrand Joins the “Like” Generation

Long John Silver’s was founded in Lexington, KY in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise services, food innovation and marketing support to more than 1,300. Their restaurants are located throughout the United States and in Asia. With more than 8,400 employees worldwide, Long John Silver’s is America’s largest Fast-Food seafood chain. The company has created a brand new identity along with a new ad campaign. The hip new tagline reads,... CONTINUE READING

The Kentucky Derby Branding Keeps it Classy

By: Matt Cannon on Dec 6th 2012
The Kentucky Derby Branding Keeps it Classy

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Churchill Downs released the official event logos for Kentucky Derby 139 and Kentucky Oaks 139. Both logos were designed by SME for the fifth consecutive year. SME explored a contemporary vision for the design of the 2013 event marks with the bold use of negative space creating a lighter, less traditional feel than previous iterations. Each logo... CONTINUE READING

Top 3 Corporate Logo Evolutions

By: Matt Cannon on Nov 30th 2012
Top 3 Corporate Logo Evolutions

Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING

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