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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

Wendy’s Redhead Gets an Innovative Makeover

By: Matt Cannon on Nov 21st 2012
Wendy’s Redhead Gets an Innovative Makeover

The Wendy’s Company is the world’s third largest fast-food chain hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. The Franchise is in the midst of a comprehensive transformation to contemporize the brand and dramatically improve the customer experience. The ongoing brand transformation will extend to Wendy’s new logo in March 2013, when a contemporary look will be introduced on packaging, advertising, crew uniforms, restaurant... CONTINUE READING

Google SketchUp Drafts a New Logo

By: Matt Cannon on Nov 5th 2012
Google SketchUp Drafts a New Logo

Google SketchUp, one of the most popular 3D modeling tools, recently joined the team at Trimble. Though best known for GPS technology, Trimble integrates a wide range of positioning technologies including GPS, laser, optical and inertial technologies with application software, wireless communications, and services to provide complete commercial solutions. Its integrated solutions allow customers to collect, manage and analyze complex information faster and easier, making them more productive, efficient and profitable. Google joined the team to focus more on... CONTINUE READING

GraphicDesign.com Attends Future of Web Design NYC 2012

By: Matt Cannon on Oct 30th 2012
GraphicDesign.com Attends Future of Web Design NYC 2012

With the hospitality of the contemporary New World Stages venue, (Normally the home of Off-Broadway shows) Future of Web Design NYC 2012 was a mellow, two day event packed full of techies, creatives, and two stages running consecutive conference sessions. The event included some of the most creative and exciting minds working in web development and design today. The final day was a choice of four different, day-long workshops, each lead by a totally inspirational industry leader. FOWD is... CONTINUE READING

TiVo’s Margret Schmidt Talks to GraphicDesign.com About UI/UX Design

By: Matt Cannon on Oct 25th 2012
TiVo’s Margret Schmidt Talks to GraphicDesign.com About UI/UX Design

I recently had the pleasure of interviewing Vice President of Design & Engineering at TiVo, Margret Schmidt on behalf of GraphicDesign.com. She is currently the chief design officer for TiVo’s DVR, TV, PC/Mac, Web, and mobile experiences and has been with TiVo since 2001. With notables such as a Prime Time Emmy award under her belt for Outstanding Achievement In Enhanced Or Interactive Television and a Patent for Customizing DVR Functonality, Margret knows her stuff! Her insights reflect the... CONTINUE READING

Kraft Rebrand Reverts Logo Back to Original Style

By: Matt Cannon on Oct 18th 2012
Kraft Rebrand Reverts Logo Back to Original Style

In 2009, Kraft Foods Group, Inc. introduced a mark that baffled consumers and advertising enthusiasts everywhere. The iconic red shape with the blue Kraft inside had become an American icon and for a company that has been around 109 years it didn’t seem likely for a brand overhaul. The mark had thin typography in two different strokes and the fonts were lost. The tagline was written below it in a contrasting font. The red “swoosh” and flamboyant “firework” icon... CONTINUE READING

The PGA Championship’s New Logo is a Hole in One

By: Matt Cannon on Oct 16th 2012
The PGA Championship’s New Logo is a Hole in One

The PGA Championship was born in the mind of department store owner Rodman Wanamaker, who saw the merchandising possibilities in a professional golfers’ organization. Wanamaker invited some prominent golfers and other leading industry representatives to a luncheon at the Taplow Club in New York City. On Jan. 17, 1916, a group of 35 individuals, including the legendary Walter Hagen, convened for an exploratory meeting, which resulted in the formation of The PGA of America. Source: PGA.com Recently, The PGA... CONTINUE READING

Campaign Monitor’s New Rebrand Delivers

By: Matt Cannon on Oct 13th 2012
Campaign Monitor’s New Rebrand Delivers

One of the original Web 2.0 apps Campaign Monitor, has rebranded their look with a fresh new broad redesign. The company felt that the website and overall brand looked too serious and corporate for what the team felt they had become. They are a small and friendly team of passionate designers and developers and wanted their look to reflect that. The result of their recent effort is a refreshing, welcoming new design for the company that should last them... CONTINUE READING

Top 5 Corporate Design Agencies

By: Matt Cannon on Oct 10th 2012
Top 5 Corporate Design Agencies

Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING

Omnitrans Buses Have a Brand New Look

By: Matt Cannon on Oct 5th 2012
Omnitrans Buses Have a Brand New Look

Omnitrans is governed by a 20-member board representing the 15 cities served by Omnitrans and San Bernardino County. The organization is a public transit agency that carries over 16 Million Riders per year. Omnitrans currently operates 27 fixed routes as well as OmniLink, a general public dial-a-ride service, and Access, a paratransit service for the disabled. Established in 1976 through a joint powers agreement, Omnitrans carries approximately 15 million passengers each year throughout its 480-square mile service area, covering... CONTINUE READING

Top 5 Web Design Mistakes

By: Matt Cannon on Oct 4th 2012
Top 5 Web Design Mistakes

Of course content is important, but Design is king. Get the experience and usability part wrong and you have a website disaster. Many of these errors are found in smaller business and start-up websites but also in some major designs. Here’s a look at the Top 5 Web Design Mistakes. 5. No Help or Support There’s nothing worse than leaving your customer stranded. It can be extremely frustrating for a user when they have concerns but are fishing to... CONTINUE READING

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