Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.
The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING
32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING
The leading media company catering to all of Hispanic America, Univision has released a new rebrand designed by Wolff Olins. The new logo, evocative of a human heart and three-dimensional in appearance, is a vibrant new take on Univision’s prior logo, which represented the company for nearly 50 years since the companies inception as one small TV station in San Antonio, Texas in 1962. Source: GraphicDesign.com President and CEO of Univision released a statement saying… “The launch of our... CONTINUE READING
Long John Silver’s was founded in Lexington, KY in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise services, food innovation and marketing support to more than 1,300. Their restaurants are located throughout the United States and in Asia. With more than 8,400 employees worldwide, Long John Silver’s is America’s largest Fast-Food seafood chain. The company has created a brand new identity along with a new ad campaign. The hip new tagline reads,... CONTINUE READING
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Churchill Downs released the official event logos for Kentucky Derby 139 and Kentucky Oaks 139. Both logos were designed by SME for the fifth consecutive year. SME explored a contemporary vision for the design of the 2013 event marks with the bold use of negative space creating a lighter, less traditional feel than previous iterations. Each logo... CONTINUE READING
Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING
The Wendy’s Company is the world’s third largest fast-food chain hamburger company. The Wendy’s system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. The Franchise is in the midst of a comprehensive transformation to contemporize the brand and dramatically improve the customer experience. The ongoing brand transformation will extend to Wendy’s new logo in March 2013, when a contemporary look will be introduced on packaging, advertising, crew uniforms, restaurant... CONTINUE READING
Google SketchUp, one of the most popular 3D modeling tools, recently joined the team at Trimble. Though best known for GPS technology, Trimble integrates a wide range of positioning technologies including GPS, laser, optical and inertial technologies with application software, wireless communications, and services to provide complete commercial solutions. Its integrated solutions allow customers to collect, manage and analyze complex information faster and easier, making them more productive, efficient and profitable. Google joined the team to focus more on... CONTINUE READING
With the hospitality of the contemporary New World Stages venue, (Normally the home of Off-Broadway shows) Future of Web Design NYC 2012 was a mellow, two day event packed full of techies, creatives, and two stages running consecutive conference sessions. The event included some of the most creative and exciting minds working in web development and design today. The final day was a choice of four different, day-long workshops, each lead by a totally inspirational industry leader. FOWD is... CONTINUE READING
I recently had the pleasure of interviewing Vice President of Design & Engineering at TiVo, Margret Schmidt on behalf of GraphicDesign.com. She is currently the chief design officer for TiVo’s DVR, TV, PC/Mac, Web, and mobile experiences and has been with TiVo since 2001. With notables such as a Prime Time Emmy award under her belt for Outstanding Achievement In Enhanced Or Interactive Television and a Patent for Customizing DVR Functonality, Margret knows her stuff! Her insights reflect the... CONTINUE READING
Last Updated Oct 25, 2014 12:32 pm EST
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