Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.
The minimalist approach can go a long way, especially when you have a text only logo, meaning that it is free of any emblem or other distinct pictorial element. Text only logos can also include a lettermark. A good example would be the McDonald’s “M”. According to DesignCrowd, 8 of the top 10 brands - from Interbrand's Top 100 brands of the world 2009 - use a simple wordmark or lettermark logo. Also 51 of the top 100 brands... CONTINUE READING
Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING
Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer’s world. Steve Nicholls is the author of the best-selling book “Social Media in Business” and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a pioneer in social media for business, Steve Nicholls moves companies from stuck to success in social media, starting with his firm... CONTINUE READING
The gorgeous new San Francisco Municipal Transportation Agency logo was recently introduced. The logo was surprisingly done in a contest format, but with a limit of contestants. Paul Miller’s design was selected over 45 others and was organized by ImproveSF, Mayor Ed Lee’s program that lets creative individuals help the Government. You usually think of college students when you think of someone entering a design contest, but Miller is no stranger as he is the Creative Director of Method... CONTINUE READING
Based on the directions of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the world is invited to take part in selecting one of the 5 design concepts that have made the final cut. “Many countries around the world actively promote their Nation Brand, or a unique and memorable visual identity, to summarize the major distinctive features of their country, establish a unique position in people’s minds, and serve... CONTINUE READING
In my last article, we talked about the Top 5 tools for Wireframing for Graphic Web Designers. Now I want to put the spotlight on the actual application of working with wireframes from planning to implementation. A wireframe is typically a visual representation of a minimalistic website layout structure and navigation. Preparation is always key in any project and Wireframing is a stripped down form of planning that can really help you focus on the skeleton of how your... CONTINUE READING
Google has introduced the new Google Developers site (developers.google.com) in an attempt to create a new community of developers that can access a database of content all in one portal. They also plan to migrate code.google.com into the same pool soon. The new concept was designed by: Instrument (notable clients such as NIKE, Obey and XBOX). Here’s what they had to say regarding the project on their recent case study: “We took the previous brand, “Google Code,” and created... CONTINUE READING
The results are in regarding the Unpaid Wages Epidemic poll article and it’s clear that there is a huge issue at our feet. When we asked Freelancers: Have you ever been the victim of an unpaid invoice for completed freelance work? A whopping 96% said YES and only 4% said NO. Following that question, we asked do you use a contract before engaging in work with new clients? 60% said YES and 40% said NO. It’s evident that Freelancers... CONTINUE READING
Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING
Once upon a time, and sometimes still referred to as a blueprint, or a skeleton outline, a wireframe is a low-fi version of a conceptual website design. Normally, it is a visual representation of a basic website layout structure and navigation system. This allows the designer to easily change major site components and collaborate with their team members and clients to build a solid layout before going into the actual design process. This allows the designer to rapidly revise the user... CONTINUE READING
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