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Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 129 posts. Website: http://www.matt-cannon.com/
All 129 articles submitted by Matt Cannon:

Repsol Brings New Life to an Old Brand

By: Matt Cannon on Jun 26th 2012
Repsol Brings New Life to an Old Brand

Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING

Top 5 Wireframing Tools for Graphic Web Designers

By: Matt Cannon on Jun 21st 2012
Top 5 Wireframing Tools for Graphic Web Designers

Once upon a time, and sometimes still referred to as a blueprint, or a skeleton outline, a wireframe is a low-fi version of a conceptual website design. Normally, it is a visual representation of a basic website layout structure and navigation system. This allows the designer to easily change major site components and collaborate with their team members and clients to build a solid layout before going into the actual design process. This allows the designer to rapidly revise the user... CONTINUE READING

Twitter’s New Logo Takes Flight

By: Matt Cannon on Jun 19th 2012
Twitter’s New Logo Takes Flight

For the last six years, we’ve all become very familiar with “Larry” the bird associated with Twitter. You may have noticed a new bird icon on twitter recently. In a move to become an iconic brand in solitude such as Nike’s Swoosh or the Apple logo, Twitter has decided to remove the text, bubbled typeface and lowercase “t” and upgrade the iconic Twitter Bird imagery. Crafted on a base of three sets of overlapping circles, the icon is a... CONTINUE READING

The GreatGoogaMooga: Branding a Foodie’s Paradise

By: Matt Cannon on Jun 19th 2012
The GreatGoogaMooga: Branding a Foodie’s Paradise

Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING

Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

By: Matt Cannon on Jun 12th 2012
Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

A large majority of Graphic and Web Designers are Independent Contractors and most of us have experienced late invoices and many of us have had the unpleasant experience of an unpaid and completely neglected invoice. This is an epidemic affecting our industry and for years it seems like it has been falling through the cracks of the judicial system. According to the US Census, 10.3 Million Independent Contractors took up the work force in 2010. Last year, almost half... CONTINUE READING

Telemundo’s New Logo is Big, Red and Bonito

By: Matt Cannon on Jun 8th 2012
Telemundo’s New Logo is Big, Red and Bonito

Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING

The Apollo Theater’s Spring Gala is Urban Glamour

By: Matt Cannon on Jun 4th 2012
The Apollo Theater’s Spring Gala is Urban Glamour

The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING

Lifetime Network Gives Birth to a New Brand

By: Matt Cannon on May 30th 2012
Lifetime Network Gives Birth to a New Brand

Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING

Grid System Tools for Graphic Designers

By: Matt Cannon on May 25th 2012
Grid System Tools for Graphic Designers

In the last article we talked about Working With Grid Systems and how they can benefit our design structure. Grid-Based layouts are usually much more balanced and aesthetically pleasing to the user as opposed to create on a blank canvas. This is not to say that it’s mandatory but for the right projects a grid and the proper use of gutters (margins) can make all the difference in creating a solid long-lasting impression on the web. When it comes... CONTINUE READING

TV Land Introduces a Brand New Old

By: Matt Cannon on May 18th 2012
TV Land Introduces a Brand New Old

Recently we covered the story of TV Land Introducing a New On-Air Package for their fairly new logo. Surprisingly, months later, they are back with a new logo and on-air identity. As of Wednesday, May 9, viewers started to see a fresh mark with a nod to the channel’s roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a... CONTINUE READING

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