Matt Cannon

Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. Check out his portfolio and read more of his articles here.

Matt has authored 135 posts. Website: http://www.matt-cannon.com/
All 135 articles submitted by Matt Cannon:

The Importance of Social Media for Graphic Designers

By: Matt Cannon on Aug 2nd 2012
The Importance of Social Media for Graphic Designers

Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer’s world. Steve Nicholls is the author of the best-selling book “Social Media in Business” and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a pioneer in social media for business, Steve Nicholls moves companies from stuck to success in social media, starting with his firm... CONTINUE READING

San Francisco MTA’s Logo Finds a New Method

By: Matt Cannon on Jul 19th 2012
San Francisco MTA’s Logo Finds a New Method

The gorgeous new San Francisco Municipal Transportation Agency logo was recently introduced. The logo was surprisingly done in a contest format, but with a limit of contestants. Paul Miller’s design was selected over 45 others and was organized by ImproveSF, Mayor Ed Lee’s program that lets creative individuals help the Government. You usually think of college students when you think of someone entering a design contest, but Miller is no stranger as he is the Creative Director of Method... CONTINUE READING

Help Vote to Brand a Nation

By: Matt Cannon on Jul 11th 2012
Help Vote to Brand a Nation

Based on the directions of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the world is invited to take part in selecting one of the 5 design concepts that have made the final cut. “Many countries around the world actively promote their Nation Brand, or a unique and memorable visual identity, to summarize the major distinctive features of their country, establish a unique position in people’s minds, and serve... CONTINUE READING

An Introduction to Working with Wireframes

By: Matt Cannon on Jul 5th 2012
An Introduction to Working with Wireframes

In my last article, we talked about the Top 5 tools for Wireframing for Graphic Web Designers. Now I want to put the spotlight on the actual application of working with wireframes from planning to implementation. A wireframe is typically a visual representation of a minimalistic website layout structure and navigation. Preparation is always key in any project and Wireframing is a stripped down form of planning that can really help you focus on the skeleton of how your... CONTINUE READING

Google Developers Close the Tags on a New Logo

By: Matt Cannon on Jul 2nd 2012
Google Developers Close the Tags on a New Logo

Google has introduced the new Google Developers site (developers.google.com) in an attempt to create a new community of developers that can access a database of content all in one portal. They also plan to migrate code.google.com into the same pool soon. The new concept was designed by: Instrument (notable clients such as NIKE, Obey and XBOX). Here’s what they had to say regarding the project on their recent case study: “We took the previous brand, “Google Code,” and created... CONTINUE READING

(Poll Results) The Unpaid Wages Epidemic is Officially in Session

By: Matt Cannon on Jun 28th 2012
(Poll Results) The Unpaid Wages Epidemic is Officially in Session

The results are in regarding the Unpaid Wages Epidemic poll article and it’s clear that there is a huge issue at our feet. When we asked Freelancers: Have you ever been the victim of an unpaid invoice for completed freelance work? A whopping 96% said YES and only 4% said NO. Following that question, we asked do you use a contract before engaging in work with new clients? 60% said YES and 40% said NO. It’s evident that Freelancers... CONTINUE READING

Repsol Brings New Life to an Old Brand

By: Matt Cannon on Jun 26th 2012
Repsol Brings New Life to an Old Brand

Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING

Top 5 Wireframing Tools for Graphic Web Designers

By: Matt Cannon on Jun 21st 2012
Top 5 Wireframing Tools for Graphic Web Designers

Once upon a time, and sometimes still referred to as a blueprint, or a skeleton outline, a wireframe is a low-fi version of a conceptual website design. Normally, it is a visual representation of a basic website layout structure and navigation system. This allows the designer to easily change major site components and collaborate with their team members and clients to build a solid layout before going into the actual design process. This allows the designer to rapidly revise the user... CONTINUE READING

Twitter’s New Logo Takes Flight

By: Matt Cannon on Jun 19th 2012
Twitter’s New Logo Takes Flight

For the last six years, we’ve all become very familiar with “Larry” the bird associated with Twitter. You may have noticed a new bird icon on twitter recently. In a move to become an iconic brand in solitude such as Nike’s Swoosh or the Apple logo, Twitter has decided to remove the text, bubbled typeface and lowercase “t” and upgrade the iconic Twitter Bird imagery. Crafted on a base of three sets of overlapping circles, the icon is a... CONTINUE READING

The GreatGoogaMooga: Branding a Foodie’s Paradise

By: Matt Cannon on Jun 19th 2012
The GreatGoogaMooga: Branding a Foodie’s Paradise

Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING

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