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Neil Tortorella

Neil Tortorella is a graphic designer, writer and marketing consultant with over thirty years experience. He is the author of Starting Your Career As A Freelance Web Designer and a frequent speaker at conferences and business organizations. His site can be found at www.neiltortorella.com.

Neil has authored 33 posts. Website: http://www.neiltortorella.com
All 33 articles submitted by Neil Tortorella:

Do You Make These Logo Design Mistakes?

By: Neil Tortorella on Apr 14th 2014
Do You Make These Logo Design Mistakes?

These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed if a design is to be successful. Let’s have a look at a few of these all too common faux pas, blunders, solecisms and erroneous outcomes. Mistake #1: Giving the client too much authority I can hear it now. “Giving the client too much authority?... CONTINUE READING

The Info About Infographics (Part 2)

By: Neil Tortorella on Feb 28th 2014
The Info About Infographics (Part 2)

Part two will give you practical insights into the process, typical elements of an infographic, such as headlines, context and the all-important story, or narrative, your infographic tells. Plus, I’ll share some tools for creating infographics, use of color and typography and more. This two-part article is just the tip of the info-iceberg. A web search will yield many more resources, tutorials and articles about the topic. Add in a bit of playing around with a pencil, paper and... CONTINUE READING

The Info About Infographics (Part 1)

By: Neil Tortorella on Feb 13th 2014
The Info About Infographics (Part 1)

Like the Swiss Army knife of graphic design, infographics can be used for myriad purposes beyond research data such as recruiting employees, comparing various items, way finding design, educating an audience and more. This new tool is handy and agile. It’s the perfect way to display information on the Web. Why? Internet users tend to have short attention spans. Also, The National Assessment of Adult Literacy found that 43 percent of Web users are low-literacy, reading at a 6th... CONTINUE READING

A Masterpiece In The Making: Learn the Secrets of Client Service from a Ceiling Painter

By: Neil Tortorella on Jan 22nd 2014
A Masterpiece In The Making: Learn the Secrets of Client Service from a Ceiling Painter

These days, graphic designers also have patrons. They’re called clients. But, for all intent and purpose, it’s pretty much the same thing. Graphic designers have an insatiable desire to create. Clients have an insatiable desire to have things created. It might be to sell stuff or promote an idea, cause or other type of communication. Whatever the reason, it’s a symbiotic relationship based on the idea that client types need a and they... CONTINUE READING

Layout Your Path To A Career In Graphic Design

By: Neil Tortorella on Dec 27th 2013
Layout Your Path To A Career In Graphic Design

They can major in graphic design at a traditional college or university. They might opt for any one of various other educational choices, either on or offline. But, the education of a graphic designer involves more than honing an ability to create a pleasing printed piece, logo, website or other communication vehicle. It involves an understanding of people – what motivates them, resonates with them and determines their behavior, often on an emotional level. Graphic design requires a keen... CONTINUE READING

Finding Your Graphic Design Muse

By: Neil Tortorella on Oct 1st 2013
Finding Your Graphic Design Muse

For Toronto-based, Ronnie LeBow, owner and creative director at LEBOW, inspiration often comes while taking a shower. Susan Barnabee Long, a graphic designer based in Illinois, prefers to tuck problems away in a corner of her mind while they percolate. Design inspiration is all around us. It can be found in music, literature and other creative disciplines such as architecture, interior design, product design, illustration and photography. It’s simply a matter of paying attention. For example, children can be... CONTINUE READING

Presentation Tips for Graphic Designers – Part Three: The Design Presentation

By: Neil Tortorella on Sep 4th 2013
Presentation Tips for Graphic Designers – Part Three: The Design Presentation

After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance. Blow it and you can easily find yourself doing a myriad of revisions or worse. Worse would be your client saying, “Well … um … thanks for... CONTINUE READING

Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

By: Neil Tortorella on Aug 31st 2013
Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

However, don’t think designing is all you’ll be doing. There’s a good chance you may be recruited to attend a new business pitch at some point. That’s especially true if a small shop employs you. Even if there’s an account executive or two, many new business presentations include some creative folks. Prospective clients like to meet the person or persons who will be creating their materials. I’ve written this often, but it bears mention again – People buy from... CONTINUE READING

Presentation Tips for Graphic Designers – Part One: The Employment Interview

By: Neil Tortorella on Aug 23rd 2013
Presentation Tips for Graphic Designers – Part One: The Employment Interview

Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING

The Delicate Art of Saying No

By: Neil Tortorella on Jul 31st 2013
The Delicate Art of Saying No

When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING

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