Neil Tortorella

Neil Tortorella is a graphic designer, writer and marketing consultant with over thirty years experience. He is the author of Starting Your Career As A Freelance Web Designer and a frequent speaker at conferences and business organizations. His site can be found at www.neiltortorella.com.

Neil has authored 35 posts. Website: http://www.neiltortorella.com
All 35 articles submitted by Neil Tortorella:

Presentation Tips for Graphic Designers – Part One: The Employment Interview

By: Neil Tortorella on Aug 23rd 2013
Presentation Tips for Graphic Designers – Part One: The Employment Interview

Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING

The Delicate Art of Saying No

By: Neil Tortorella on Jul 31st 2013
The Delicate Art of Saying No

When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING

Finding Your Freelance Niche

By: Neil Tortorella on Jul 26th 2013
Finding Your Freelance Niche

Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING

The Buck Doesn’t Stop Here – Passive Income for Graphic Designers

By: Neil Tortorella on Jul 20th 2013
The Buck Doesn’t Stop Here - Passive Income for Graphic Designers

The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING

Estimating Web Design Projects

By: Neil Tortorella on Jul 2nd 2013
Estimating Web Design Projects

As a 21st Century graphic designer, you’re still expected to do all the print-related stuff as well as provide site designs services and other online eye candy for clients. Many client types don’t see a distinction between print and Web work. This is particularly true for small businesses, which are the revenue bread and butter for most independent graphic designers and many smaller firms. Let’s say you’ve landed a client. They need a site. The conversation usually goes something... CONTINUE READING

The Graphic Designer’s Business Survival Guide

By: Neil Tortorella on Jun 18th 2013
The Graphic Designer’s Business Survival Guide

The truth be told, there are loads of very talented designers out there competing against one another. But, it takes more than graphic design talent to be successful. It also requires the core business and managerial skills all small businesses need to master to be successful. That means a balancing act of wearing many hats including office manager; sales person; bookkeeper; human resources manager; janitor; chief cook and bottle washer, as well as graphic design. It tends to be... CONTINUE READING

Is Your Head in the Cloud?

By: Neil Tortorella on May 23rd 2013
Is Your Head in the Cloud?

Adobe offers a variety of subscription levels for Creative Cloud. The 30-day free trial provides 2GB of storage, but allows for only limited access to the array of applications. Its standard $49.99 US/month “Complete Individual” subscription provides full versions of Adobe® Photoshop®, Illustrator®, Acrobat®, and more, along with full access to services to help subscribers create mobile-ready content and apps; 20GB of cloud storage for file sharing and collaboration. It does, however, require an annual commitment that is billed... CONTINUE READING

Usability Testing for Designers

By: Neil Tortorella on Apr 16th 2013
Usability Testing for Designers

Beyond that, having the ability to back up your designs with solid research enables you to offer authentic solutions that are truly strategic. Clients tend to like that. It moves your work from the “pretty pictures” arena into the world of sound, effective business tools. It helps to position you as a valuable partner rather than simply a rented pair of hands and a keyboard. The information you gather will allow you to much more accurately make sound design... CONTINUE READING

The Art of the Ambigram: An Interview with Nikita Prokhorov

By: Neil Tortorella on Mar 20th 2013
The Art of the Ambigram: An Interview with Nikita Prokhorov

For the uninformed, an ambigram is a word, art form or other symbolic representation, whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. There are various forms of ambigrams including rotational, mirror-image, chain, symbiotograms, 3-D and perceptual shift among others. The earliest known non-natural ambigram dates back to 1893 in works created by artist Peter Newell. Newell published two books of invertible illustrations, in which the picture turns into a different image entirely... CONTINUE READING

Business Cards, Illustration and Typography, Oh My

By: Neil Tortorella on Feb 25th 2013
Business Cards, Illustration and Typography, Oh My

Business Cards The days of being locked into the typical 3.5” x 2” horizontal business card are pretty much over. Sure, there’s still a bunch of them out there, but graphic designers have learned to spread their wings and take a few risks when it comes to card design. Vertical designs, die-cuts and embossing are often used to separate a company, independent professional or freelancer from the rest of the pack. Others opt for unique materials, CD business cards... CONTINUE READING

Facebook Fans:
2232
Total Followers:
20179
Follow us:

Upcoming Graphic Design Events

Date Event Location Discount
Sep 3 - 5 HOW Interactive Design Conference Washington, D.C. $50
Sep 29 - Oct 1 Future of Web Apps London, UK 10%
Oct 19 - 21 HOW Interactive Conference Chicago $50
Oct 27 - 29 Future of Web Apps Boston 10%
Oct 30 Ultimate Developer Event Boston 10%
Nov 3 - 5 Future of Web Design New York City 10%
Nov 17 - 19 HOW Interactive Design Conference San Francisco $50

Show All Events Post Event

Upcoming Graphic Design Contests

Contest Deadline Cost Discount
HOW Logo Design Awards Aug 1 $55 $10

Show All Contests Post Contest

Newest Blog Entries

Sign up for our newsletter!

We will send you the latest graphic design news and information directly to your inbox. Whether it be an announcement of a new design related event or the latest publication of a book, you will be informed!