Neil Tortorella is a graphic designer, writer and marketing consultant with over thirty years experience. He is the author of Starting Your Career As A Freelance Web Designer and a frequent speaker at conferences and business organizations. His site can be found at www.neiltortorella.com.
After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance. Blow it and you can easily find yourself doing a myriad of revisions or worse. Worse would be your client saying, “Well … um … thanks for... CONTINUE READING
However, don’t think designing is all you’ll be doing. There’s a good chance you may be recruited to attend a new business pitch at some point. That’s especially true if a small shop employs you. Even if there’s an account executive or two, many new business presentations include some creative folks. Prospective clients like to meet the person or persons who will be creating their materials. I’ve written this often, but it bears mention again – People buy from... CONTINUE READING
Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING
When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING
Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING
The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING
As a 21st Century graphic designer, you’re still expected to do all the print-related stuff as well as provide site designs services and other online eye candy for clients. Many client types don’t see a distinction between print and Web work. This is particularly true for small businesses, which are the revenue bread and butter for most independent graphic designers and many smaller firms. Let’s say you’ve landed a client. They need a site. The conversation usually goes something... CONTINUE READING
The truth be told, there are loads of very talented designers out there competing against one another. But, it takes more than graphic design talent to be successful. It also requires the core business and managerial skills all small businesses need to master to be successful. That means a balancing act of wearing many hats including office manager; sales person; bookkeeper; human resources manager; janitor; chief cook and bottle washer, as well as graphic design. It tends to be... CONTINUE READING
Adobe offers a variety of subscription levels for Creative Cloud. The 30-day free trial provides 2GB of storage, but allows for only limited access to the array of applications. Its standard $49.99 US/month “Complete Individual” subscription provides full versions of Adobe® Photoshop®, Illustrator®, Acrobat®, and more, along with full access to services to help subscribers create mobile-ready content and apps; 20GB of cloud storage for file sharing and collaboration. It does, however, require an annual commitment that is billed... CONTINUE READING
Beyond that, having the ability to back up your designs with solid research enables you to offer authentic solutions that are truly strategic. Clients tend to like that. It moves your work from the “pretty pictures” arena into the world of sound, effective business tools. It helps to position you as a valuable partner rather than simply a rented pair of hands and a keyboard. The information you gather will allow you to much more accurately make sound design... CONTINUE READING
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Last Updated Aug 21, 2014 11:25 pm EST
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