Neil Tortorella is a graphic designer, writer and marketing consultant with over thirty years experience. He is the author of Starting Your Career As A Freelance Web Designer and a frequent speaker at conferences and business organizations. His site can be found at www.neiltortorella.com.
Business Cards The days of being locked into the typical 3.5” x 2” horizontal business card are pretty much over. Sure, there’s still a bunch of them out there, but graphic designers have learned to spread their wings and take a few risks when it comes to card design. Vertical designs, die-cuts and embossing are often used to separate a company, independent professional or freelancer from the rest of the pack. Others opt for unique materials, CD business cards... CONTINUE READING
Have you ever noticed how the older one gets, the faster the years seem to blow by? It’s one of those time-relativity things. When you’re five, a year represents 1/5 of your life. When you’re 50, it represents 1/50. Each year, our perception of time compresses, so the years roll by, seemingly faster and faster, until the next thing you know, AARP is filling up your mailbox with membership invitations and you find yourself considering which Medicare plan is... CONTINUE READING
As we move from 2012 into 2013, it seems to be an appropriate time for reflection. What were the top design books and trends for the year? Let’s have a peek. Each year, logo design trends abound and 2012 was no different. LogoLounge.com provided some insights as to what designers were up to this past year. Report author and LogoLounge frontman, Bill Gardner, had this to say. “There’s plenty to be learned here, but you need to be looking... CONTINUE READING
The Internet is a wonderful thing. I pretty much live on it. It puts the collective knowledge of mankind at your fingertips. It also makes it very tempting and easy to lift a logo, art, image or some prose. It happens all the time. There’s a myth floating around that if something is on the Net, it’s in the public domain. Not so. Even if it doesn’t carry a ©, it’s probably still protected by copyright. But, stuff still... CONTINUE READING
As graphic designers, we deal in concepts and ideas. But, we also deal in intellectual property. Intellectual property (IP) is the area of law that addresses intangibles such as copyrights, trademarks and patents. For designers and other visual artists it concerns protecting the work we do, for both ourselves and, often, our clients. And herein lies the problem. Most designers don’t think about rights, unless they’re a Landor or some other huge design firm. That is to say, they... CONTINUE READING
For many graphic designers, “sales” is a four-letter word. Okay, it’s five, but you get the idea. It gives them the heebie-jeebies and they often feel as though they need to take a shower after a sales-e encounter. That’s if the encounter ever takes place. Designers are notorious for avoiding sales like the plague. It conjures up visions of the stereotypical, checkered jacket with plaid pants, cigar-smoking car salesman. Nonetheless, sales is a necessary function, just like designing, marketing,... CONTINUE READING
September 27 marked the start of the 2012 HOW Interactive Design Conference in Washington, D.C. On that day several hundred designers, programmers, SEO specialists and other Web workers descended upon the U.S. Capitol, eager to learn emerging Web technologies and techniques from each other and also leading industry experts. This year, the conference was divided into two tracks – one for designers just moving into web design, with sessions on transitioning print design skills to the Web and getting... CONTINUE READING
Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING
The design world lost a champion on September 8 with the passing of Bill Moggridge, director of the Smithsonian’s Cooper-Hewitt, National Design Museum. The designer of the first laptop computer and co-founder of IDEO was 69 years old. Moggridge was director of the museum for only two years, but in that short time he guided the museum through a critical juncture, enhancing its visitor and exhibition facilities and oversaw a $54 million program to increase exhibition space by 60... CONTINUE READING
Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING
Upcoming Graphic Design Events
|Sep 3 - 5||HOW Interactive Design Conference||Washington, D.C.||$50|
|Sep 29 - Oct 1||Future of Web Apps||London, UK||10%|
|Oct 19 - 21||HOW Interactive Conference||Chicago||$50|
|Oct 27 - 29||Future of Web Apps||Boston||10%|
|Oct 30||Ultimate Developer Event||Boston||10%|
|Nov 3 - 5||Future of Web Design||New York City||10%|
|Nov 17 - 19||HOW Interactive Design Conference||San Francisco||$50|
Last Updated Jul 28, 2014 8:09 am EST
Conceptual Graphic Artist Chantilly, VA
PRODUCTION ARTISTS/GRAPHIC DESIGNERS Chicago, IL
Production Artist - Graphic/Visual Designer Seattle, WA
Illustrator/Graphic Designer Peoria, IL
Graphic Designer / Production Artist Seattle, WA
Graphic Designer/Illustrator Internship Brooklyn, NY
Fast free-hand illustrator / Artist Austin, TX
Freelance Trial Graphic Designers, Animators, Illustrators Carrollton, TX
Top 5 Trending Articles
Newest Blog Entries
From the 30,000 year old prehistoric wall art in France’s Chauvet Cave, to the ad you just saw in a magazine or logo emblazed on a product, graphic design permeates our lives. It’s been...
The mind- blowing type-face project is three- dimensional and spells the word “chucks”. On his about page on his studio it explains “His work is a mixture of urban street art, experimental transformer style,...
At the end of the day the first thing any employer is going to judge you on is your resume. Everyone wants to get that first interview and your resume is what will hopefully...