Nicole Spiegel-Gotsch
Nicole Spiegel-Gotsch is a freelance graphic designer and owner of NSG Design, based in Hoboken, New Jersey. She has over ten years of experience in design working on projects ranging from UX, mobile app and site design to print advertising and promotion. Her portfolio can be viewed online here.
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Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2
Posted By: Nicole Spiegel-Gotsch
Feb 20, 2012
Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, [...]
Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day
Posted By: Nicole Spiegel-Gotsch
Feb 14, 2012
Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites [...]
Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2
Posted By: Nicole Spiegel-Gotsch
Feb 11, 2012
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let [...]
Graffiti Art: from Urban Expression to Corporate Commodity A Racial Divide?
Posted By: Nicole Spiegel-Gotsch
Feb 11, 2012
Whether you consider it an urban eye-sore or an extension of early cave paintings, the influence of graffiti art can be seen in almost every area of design from fashion to packaging, skateboard gear and video game art. Some cases in point are Hello Kitty’s for Sephora Graffiti collection and a recently commissioned mural for [...]
It seems that in no time at all the online pin board Pinterest has exploded into the online consciousness. According to Mashable, “Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic.” For those of you who don’t already know, Pinterest is a [...]
Animation lovers take note, two beautifully drawn films to receive the Oscar nod for best animated feature this week; Chico and Rita and A Cat in Paris are soon to be released for your viewing pleasure. Captured in bold lines and washes of color by Spain’s celebrated artist and designer Javier Mariscal Chico and Rita [...]
2012 Adobe Design Achievement Awards – Still Time to Enter
Posted By: Nicole Spiegel-Gotsch
Jan 31, 2012
Graphic design students, faculty and staff—there’s still time to enter your best work in The Adobe® Design Achievement Awards! The international competition, which began in 2001 and was, established to “ … celebrate student and faculty achievement reflecting the powerful convergence of technology and the creative arts” is being held in partnership for the fourth [...]
A potential pitfall of writing is becoming overly enamored of one’s subject. This is exactly what occurred when I started researching the work of Tom Morin whose work is now on view at Yale University Robert B. Haas Family Library in an exhibit entitled “Threads of Influence: The Visual History of a Life in Graphic [...]
Fueling the Creative Economy Part II: Call to Graphic Designers, ‘Get Involved’
Posted By: Nicole Spiegel-Gotsch
Jan 26, 2012
In my January 3rd article, Fueling the Creative Economy I wrote about the appointment of Joe Bookchin to the position of director of the Office of the Creative Economy in Vermont, as well as creative economy initiatives in Philadelphia and Los Angeles, and their importance to our industry’s continued health and development. Subsequently, I was [...]
Good news for graphic designers arrived this week despite the somewhat disappointing retail holiday season. Major retail chain Kohl’s Corporation announced plans to open a new design studio in Santa Monica, California as well as expand their existing studio at 1400 Broadway in New York which may represent the possibility of much needed new jobs. [...]
Fantasy, sci-fi, comic fans and lovers of all things Jim Henson are in for a treat! In an exclusive interview for Entertainment Weekly’s Shelf Life, graphic novel publisher, Archaia announced plans for a graphic novel prequel to Jim Henson’s film, Labyrinth. Labyrinth tells the story of 15-year old Sara, who resents her stepmother and is [...]
While infographics in and of themselves aren’t new, a recent article in Fast Company by John Palvus calls attention to an interesting research paper exploring their persuasive power. For those of you unfamiliar with infographics, also known as information graphics, a basic definition is that they are visual representations of information. Specifically from a design [...]
It was amid great surprise that AdAge.com reported giant retailer Target’s split with lead agency Wieden + Kennedy this week. Clients changing or terminating agency relationships is by no means unusual, especially in the face of ever increasing pressure to justify ad spending. But, what is unusual is for it to be done when all [...]
The cold weather has finally arrived, officially making it winter here in New York City. If you’re looking for something to do indoors this month consider some of these engaging exhibitions on view now. MoMA’s “Standard Deviations: Types and Families in Contemporary Design” explores the ways in which designers inject “unique identity into objects produced [...]
In the last five or six years sustainability has arguably received more social, political and media attention than ever before, and while for certain industries the steps toward improved sustainability may be obvious, for graphic designers they can be somewhat elusive. Which is why I was so pleased to come across this interview in the [...]
Although I’ve never been known for being ahead of the curve, with all the 2012 predictions going around I felt I’d be remiss not to share some of my own. So for better or worse, here are my top three trends to welcome in the first week of the new year. Enjoy! 1. ARTIST AS [...]
According to a news release from the Vermont Department of Economic, Housing and Community Development, Vermont has named former director of the Vermont Film Commission and Tisch film graduate, Joe Bookchin as the state’s new director of the Office of the Creative Economy. The purpose of the newly created office is to stimulate and encourage [...]
This week Executive Chairman Eric Schmidt announced Google’s intention to introduce their own Android Tablet as early as in the next six months. Although plans had reportedly been in the works for some time, according to the Inquisitr, this was the first time anyone from Google attached a timeline to the project. As I read [...]
For designers like myself, Pantone represents the definitive authority on color and each year savvy trend followers in fashion, product, retail and interior design alike look forward to the much anticipated announcement of Pantone’s Color of the Year. Color forecasting influences everything from the color of your home furnishings and paints to cars and cosmetics. [...]
Lately I get the feeling that when people hear the word “design” images of Don Draper-like ad-men plying clients with hard liquor, irresistible pitches and sheer animal magnetism come to their minds. But design can be used for more than just selling the latest product or service, it can be used as political commentary or, [...]
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