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Nicole Spiegel-Gotsch

Nicole Spiegel-Gotsch is a freelance graphic designer and owner of NSG Design, based in Hoboken, New Jersey. She has over ten years of experience in design working on projects ranging from UX, mobile app and site design to print advertising and promotion. Her portfolio can be viewed online here.

Nicole has authored 95 posts. Website: http://www.coroflot.com/nspiegel_gotsch
All 95 articles submitted by Nicole Spiegel-Gotsch:

Build Your Next App on Watson – IBM Announces Watson Mobile Developer Challenge

By: Nicole Spiegel-Gotsch on Mar 31st 2014
Build Your Next App on Watson - IBM Announces Watson Mobile Developer Challenge

The three-month, global competition is designed with the goal of encouraging developers to create consumer and business mobile apps using Watson’s powerful “cognitive technology” which allows for more human-like processing of information. Readers may recall Watson’s capabilities on display when it beat Jeopardy! champion Ken Jennings two years ago. As Mike Rhodin, Senior Vice President, IBM Watson Group, stated in a press release: “The power of Watson in the palm of your hand is a game-changing proposition, so we’re... CONTINUE READING

3D Print Show, NYC in Review

By: Nicole Spiegel-Gotsch on Mar 17th 2014
3D Print Show, NYC in Review

The four-day event hosted by Adobe and Shapeways followed closely on the heels of Adobe’s announcement of 3D printing capabilities being introduced in Photoshop ® Creative Cloud , and served to showcase the breadth of 3D printing applications as well as underscore the potential creative and investment opportunities of 3D printing technology. My first stop was the gallery exhibit, where work from Adobe artists Paul Liaw, Francois Veraart and Tobias Klein along with Shapeways design contest winners was on... CONTINUE READING

Adobe’s “I am the New Creative” Campaign Reflects Shifting Creative Landscape

By: Nicole Spiegel-Gotsch on Feb 17th 2014
Adobe’s “I am the New Creative” Campaign Reflects Shifting Creative Landscape

ultimately they are all creators bringing their ideas to life. This is the idea behind Adobe’s “I am the New Creative,” campaign. Launched on January 20, “I am the New Creative” celebrates the talent and diversity of this community. As part of the campaign over 40 profiles are featured on a new website powered by Behance. And, over the next few months a new creative will have their work showcased across Adobe’s social media channels, which includes over 100... CONTINUE READING

New, Drool-Worthy Adobe Creative Cloud Features

By: Nicole Spiegel-Gotsch on Jan 21st 2014
New, Drool-Worthy Adobe Creative Cloud Features

After seeing a virtual demo of some of the top new features in Photoshop®, Illustrator® and InDesign® we’re happy to share the highlights of what Creative Cloud’s 1.4 million members have to look forward to. Photoshop CC 3D Printing: Arguably the most exciting of the new features that were announced was the introduction of 3D printing into Photoshop. Describing it as the “First time 3D printing is being delivered through a mainstream tool…” Andy Lauta, Product Manager, explained how... CONTINUE READING

“Digital Design Essentials” Book Review and Q&A with Raj Lal

By: Nicole Spiegel-Gotsch on Sep 7th 2013
“Digital Design Essentials” Book Review and Q&A with Raj Lal

A quick look at the table of contents shows the range of topics covered—from why the UI behind Microsoft’s Notepad application is successful to how iPhone’s Instagram application creates a “seamless” user experience through complete integration with the device itself, to perhaps less commonly encountered UI challenges such as Yupp TV’s 10-foot interface. Described on the back cover as a “comprehensive, cross-disciplinary encyclopedia of user interface (UI) design,” “Digital Design Essentials” does not disappoint. Through 100 annotated examples, each... CONTINUE READING

Don’t Miss Out! HOW Design Live Creative Freelancer Conference 2013

By: Nicole Spiegel-Gotsch on May 29th 2013
Don’t Miss Out! HOW Design Live Creative Freelancer Conference 2013

The 2012 Creative Freelancer Conference (CFC), held in Boston made a huge impact on me as well as many of the people I spoke with (readers can get the recap here) as evidenced by the number of them who were repeat attendees. This year CFC is set to take place in San Francisco, CA and promises more of the proven advice, inspiration and networking opportunities attendees have come to expect. We spoke with Ilise Benun; founder of Marketing Mentor... CONTINUE READING

Medusa: A Beautiful New Script from Type Foundry ReType

By: Nicole Spiegel-Gotsch on Mar 13th 2013
Medusa: A Beautiful New Script from Type Foundry ReType

But as Medusa evolved Espinoza moved beyond his original inspiration, adding elements such as redrawn ornate capitals, swashes and ligatures and a set of small caps “carefully designed to produce an all-cap setting that is stylistically harmonious with the classic copperplate script,…” As Espinoza explained in our interview, certain facets of calligraphic typefaces that lend them their beauty and grace can be compromised in the translation from calligraphy to typography, a fact that Espinoza was particularly mindful of in... CONTINUE READING

Create “Responsive Comps” with Adobe Edge Reflow

By: Nicole Spiegel-Gotsch on Mar 5th 2013
Create “Responsive Comps” with Adobe Edge Reflow

Add in the necessity of designing for multiple screen sizes and the entire process easily becomes a potential workflow nightmare, as Jacob Surber so aptly describes in his blog post “Designers have often taken the approach of creating several static comps, with the hopes of conveying their vision. Imagine a scenario where you are designing a site with a dozen pages, which will be consumed on a half-dozen screen sizes (between mobile, tablet and desktop). All of a sudden... CONTINUE READING

99designs Aims for Agencies with Pro Tools

By: Nicole Spiegel-Gotsch on Feb 22nd 2013
99designs Aims for Agencies with Pro Tools

“Our development of Pro Tools was driven primarily by user feedback,” explained chief marketing officer, Jeff Titterton when asked what role user feedback played in developing Pro Tools. Titterton elaborated, “We interviewed hundreds of our advanced users and these features were consistently requested.” Notably among Pro Tools’ services are enhanced privacy features such as private contests, that are hidden from search engines and the general public—though still viewable by the 99designs community under a non disclosure agreement (NDA), and... CONTINUE READING

Design in Event Production: An Interview with FiveCurrents

By: Nicole Spiegel-Gotsch on Feb 12th 2013
Design in Event Production: An Interview with FiveCurrents

Usually design-related buzz around large-scale events like the Super Bowl is all about the ads, which ones hit the mark, which didn’t and how much did they cost. But there’s more design at work than in the ads shown between plays. There’s the design behind the events themselves. Every element of the event contributes to the viewer or participant’s experience. We interviewed Jared Sweet, an award-winning art director, show director, and creative director with 15 years experience and current... CONTINUE READING

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