Type: Graphic Design
# of pages: 224
Price: $12.63 Buy This Book Now
Colors have profound subliminal meanings that affect our physical, behavioral, and psychological characteristics. In addition, color shapes our visual communications. Society is faced with color choices all the time – what we wear, how we decorate, and the color car we drive. “Color resonates through the environment we look at and the objects we create. Full of life, color stimulates the mind to wander in new directions.” Color is attracted, reflected and interpreted by the objects we look at every day. Your color choices reflect the message and reinforce the tone we intend to send out. Your research of colors and selecting your color patterns and designs is a vital process in the design industry. Colors affect our mood, stimulate our senses, and often entertain us.
In their new book, Color Management: A Comprehensive Guide for Graphic Designers, John T. Drew and Sarah A. Meyer teach the basics of color in regards to visual communication. They describe in detail how to examine your color selections and use those choices to create a deeper and more expressive message. The authors begin with the basics of color terminology, color theories and how to apply them, the creation of the color wheel and color comprehension, color printing, and the behavioral effects color has on society as a whole.
The book is divided into seven chapters:
- The Terminology of Color – Visual communication through color is about color building and the perception of hue. Color implementation is a form of problem solving. Color terminology and color strategies are the first step to increasing your knowledge and understanding the many aspects of color.
- Basic Color Theories – The theories of color are directly related to the way humans perceive color. The authors compare the three color theories – Additive, Subtractive and 3-D Color. Each theory proves how color is formed, how color is used, and how humans perceive it.
- The Creation of Color Wheels – This chapter includes color wheels and their color schemes: secondary, tertiary, tints, shades, chromatic, complementary, harmonious, monochromatic, neutral, parent, primary, split complementary, achromatic, and analogous.
- Color Legibility – The source, the object, and the observer are all necessary components to guaranteeing colors legibility. This chapter defines readability, legibility, contrast, warm and cool colors, the color matrix, and the utilization of field colors with text.
- Color Calibration and Overprinting – Understanding the various color mediums used to inspire the appearance of colors is an important phase in the managing, processing, and production of your designs.
- Color Prepress and Printing – Recognizing and comprehending the many prepress matters provides a strong impact on how we apply color. These matters include dot gain, undercolor removal, pixels and lines, range and raw formatting, printing order, color correcting, and type reversals and knockouts.
- Behavioral Effects of Color – Cultures vary on how they use and express colors. The authors discuss how colors impact the physical, psychological and learned behaviors in the Western culture. Included in this chapter are micro color responses and macro color associations.
This book is aimed at graphic designers, architects, and visual communication manufacturers. The authors have intentionally chosen and placed more than 350 amazing artwork and design samples throughout the book that effectively complement the topic being discussed. This book is a wonderful addition to all graphic designers’ library. It’s a great resource to understanding how color communicates and entertains society and how to best choose colors to relay the message each designer intends to emit.