Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

Type: Graphic Design
# of pages: 400
Price: $21.28 - $29.99 Buy This Book Now

Co-Authors Bryony Gomez-Palacio and Armin Vit are highly committed design advocates and their commitment and passion is proved once again in their book newest book Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design. This stunning manuscript provides a timeless glimpse into the world of design. The vast content of the book includes artist names, design terms, typography and print production, methods, events, brands and logos, journals and magazines, books, blogs and forums, radio and podcasts, museums, and so many more. The authors have selected over 2000 examples of design projects and each provides an overview of these four fundamentals relating to the graphic design industry: Principles, Representatives, Knowledge and Practice.

The first chapter in the book focuses purely on the PRINCIPLES of design, type and print. These selected illustrated projects cover a vast array of terms for layouts, typography, printing terms, language, and concepts. This chapter serves to educate the reader on the basics of the design industry.

The following chapter moves to KNOWLEDGE and how graphic design is taught and practiced in today’s society and educational institutes. The most influential learning processes start with paper, online materials, in the halls, and in the classroom. This chapter functions to show how graphic design is practiced, talked about, and presented.

The next chapter shifts to REPRESENTATIVES and presents the most influential and recognized graphic design artists or groups of artists. These representatives come from a specific period in history but their skills are everlasting and have steered the course of the design industry. This chapter includes their inspiring campaigns, innovative concepts, and their long-term results.

The last chapter concludes the book with PRACTICE. This chapter highlights some of the most powerful, meaningful, and legacy-building design projects and artists. This chapter is truly an inspiration for all graphic designers as it gives examples of the best practices.

This book captures the design industry as a whole and acts as a visual timeline of the graphic design industry. Each design project presented covers an outstanding amount of information and is backed up with additional text and plenty of images. The authors also provide recommended reading sources, bibliography and footnotes, historical images, contemporary images, and links between related items. This book provides a fresh approach of the history and issues of graphic design. It’s relaxed and easy to read and quite honestly, fun to look at too! It’s far more than a coffee table book full of images, it’s an informative and animated resource of the many aspects of the graphic design industry.

Bryony Gomez-Palacio and Armin Vit work together professionally out of their modest home in Austin, Texas. Besides writing Graphic Design Referenced and operating their own design firm, they have created UnderConstruction to showcase their personal design projects and are also avid bloggers about the graphic arts industry. They are easily considered two of the most premiere experts on the subject. They have also co-written Flaunt: Designing Effective, Compelling and Memorable Portfolios of Creative Work. Read our Review of this book HERE.