# of pages: 256
Price: $20.45 - $29.95 Buy This Book Now
Visual Marketing is the activity of developing plans and displays for maximum sales and positive, concrete results. Strategies including three-dimensional, paint, and electronic visuals are used to attract, engage, inform and motivate your audience. “You will find sophisticated projects that reveal the hand of talented designers, using visual intelligence in unexpected ways.”
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton and Anita Campbell is divided into three chapters, each chapter containing visual marketing ideas to further your creativity, a list of Success Metrics for each campaign, and Takeaway Tips from Langton and Campbell that provide further insight to help you achieve your marketing goals.
Online marketing is more than just the visual appearance of websites but also games, cartoons, apps, and infographics. Chapter 1 displays 36 different examples of web-based marketing. Some are simple and use little technology while others are complex and use the newest forms of technology available.
The physical world is also a great place for visual marketing. Chapter 2 provides 29 examples of marketing images we experience in our everyday physical world just by walking or driving down the street and items we see with our eyes or hold in our hands. Billboards, street signs, product packaging and labels, and store displays are all prosperous methods to advertising within the physical world.
Print marketing is still a viable means to advertising and Chapter 3 shares 34 different examples of successful print marketing. Postcards, pamphlets, posters, coupons and vouchers, and of course business cards are still essential even in today’s internet based environment.
In each campaign presented, Langton and Campbell show images of the campaign and explain why the marketing strategies were chosen, the successes each campaign achieved, and tips from the authors describing how the same methods can be effective for other creative professionals, entrepreneurs, students, and business leaders. Here are just a few inspirational tips from the authors:
- Use customer testimonials and business history
- Explore mobile marketing
- Host contests and giveaways
- Provide discounts and coupons
- Be bold, daring, unique and fun
- Utilize social media networks – Facebook, YouTube, Twitter, blogs, LinkedIn, etc.
- Use infographics
- Incorporate technology
- Create online interaction with games and forums
- Produce a sensory experience
- Provide loyalty rewards
- Make your clients feel special
- Add emotions and use modern lingo
- Use props and three-dimensional displays
- Embrace stereotypes
The goal of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design is to inspire your next marketing idea and to get you excited and motivated on your next visual marketing project for the most effective results. Langston and Campbell remind us all, “the whole is greater than the sum of its parts.” Work with the whole campaign and look at the bigger picture.