Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or concept for a client’s campaign, there must be stages that link the creative and marketing teams. The stages begin with planning the advertising campaign and go through the production phase, ending with research feedback from the consumers. Since this article is more concerned with featuring... CONTINUE READING
Many monopolizing companies end up in a feud between each other because quite frankly, they’re in a league where they only have one another to compete against. In my opinion, the key here is to focus on keeping the market to themselves and keep more companies from joining their circle but these companies take stabs at each other year after year through comparative advertising. Here are our Top 3 Ad Campaign Attacks of All Time: 3. Burger King vs.... CONTINUE READING
Nike, arguably the most successful name in global sportswear, has launched an exhibition chronicling the past 30 years or so, entitled the ‘Nike Logo Project’. Showcasing the brand’s numerous, evolving, logos, the Sole Movement team introduce this, an exhibit that allows you to delve into the archive of a complete design history. Having operated under several different logos from the past to present day, the chance to observe these genres means you can get a feel for the classics... CONTINUE READING
Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING
Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations. With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is... CONTINUE READING
A cover photo and profile picture is just the beginning with the new Facebook timeline, which goes live for all Facebook users on March 30, 2012. As described in Facebook’s video, “How-To: Using Facebook Timeline and Subscribe”, timeline is a “Collection of most important photos, stories and life events that represent who you are…” Featuring a new visual format, reportedly inspired by designer Nicholas Felton’s annual report project documenting a year of his life, timeline is intended to “Show... CONTINUE READING
Australian consultancy Frost has created a typography-led TV advertising campaign for Woolworths South Africa. Agency founder Vince Frost has been a creative director of the store since 2009 and has been in charge of the re-brand and development program of the department store since his appointment. The commercials are 20 seconds in length and use typographic descriptions of products in place of imagery. The adverts are all based on a uniform black, white and red color palette. Frost says... CONTINUE READING
British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING
ABSOLUT Vodka’s most recent collaboration is with Jamie Hewlett, of the Gorillaz, who has designed a London-inspired bottle for the brand. This collaboration is the latest in a long line of creative collaborations by ABSOLUT, who for 30 years has collaborated with the a diverse range of creatives such as icons Andy Warhol and Damien Hirst to Lenny Kravitz and Versace. This latest limited edition bottle by Hewlett is entitled the “ABSOLUT London’. The bottle depicts characters who are... CONTINUE READING
Whether you were focused on Angie’s leg, JLo’s… um, neckline or genuinely interested in seeing who would bring home the award for best picture during last Sunday night’s Academy Awards show, major brands were there hoping to catch your attention. The three-hour ceremony provided plenty of time for brands to showcase themselves through red carpet product placement as well as in ad spots. Add in sustained engagement of pre-event, during and post-event buzz and an opportunity to do some... CONTINUE READING
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They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the...
Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or...
Part two will give you practical insights into the process, typical elements of an infographic, such as headlines, context and the all-important story, or narrative, your infographic tells. Plus, I’ll share some tools for...