IFC Is Still “Slightly Off” After Rebrand

By: Matt Cannon on Jul 31st 2014
IFC Is Still “Slightly Off” After Rebrand

IFC airs in 73 million U.S. homes and select programming is available on IFC.com and other platforms. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. (Source). IFC recently completed a new brand identity in 2010, but were ready to add more depth, dimension, and height to their image. Blake Callaway, IFC’s EVP of marketing and digital media, had this to say about the brand refresh: “After nearly four... CONTINUE READING

Munich Airport’s New Logo Is Ready for Takeoff

By: Matt Cannon on May 28th 2014
Munich Airport’s New Logo Is Ready for Takeoff

In order to succeed in the highly competitive German, European, and global travel market, it was necessary to strengthen and define the brand architecture, refresh its visual and verbal identity, and identify a forward-looking strategy to differentiate and clarify the brand. Munich Airport recently released a new brand identity, which includes a new logo, claim, exclusive in-house font, freshened-up corporate colors, an elevated and consistent tone of voice, and visually striking imagery, which uses pairs of pictures to play... CONTINUE READING

Coca- Cola unveil their 2014 World Cup visual identity by Brazilian street artist Speto and a Leeds Design Studio

By: Julia Wild on May 27th 2014
Coca- Cola unveil their 2014 World Cup visual identity by Brazilian street artist Speto and a Leeds Design Studio

It was the collaboration of Brazilian street artist Speto with a Leeds based Design Studio that made this design identity happen. Creative Review have a fantastic interview with Coca-Cola’s global design head James Sommerville. Sommerville covers everything from how the project came about to some great explanations on the process of the designs. He explains to Creative Review: “Early on in the project, after a few days of sketching, we were not making significant progress on the logo until... CONTINUE READING

Creating the Perfect Logo with LogoMotives’ Jeff Fisher

By: Julia Wild on May 21st 2014
Creating the Perfect Logo with LogoMotives' Jeff Fisher

GraphicDesign: Thanks for joining us. Talk about the process of developing a logo. Where do you start and what goes into it? Jeff Fisher: It’s about distilling the essence of any organization or event down to the simplest graphic symbol you can create. You need to display as much information as you can in a simple design that’s very recognizable and memorable. The most important information I get from a client always seems to be what they don’t like... CONTINUE READING

Duffy & Partners Interview: Discussing the Sub-Zero Wolf Rebrand

By: Matt Cannon on Apr 25th 2014
Duffy & Partners Interview: Discussing the Sub-Zero Wolf Rebrand

The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING

Top Graphic Design Projects on Behance this week.

By: Julia Wild on Apr 4th 2014
Top Graphic Design Projects on Behance this week.

To end the week we thought graphicdesign.com readers would enjoy some of the top projects found on behance.net this week. These projects have been created by different designers from around the world and as many of you know behance’s platform is a place where many designers showcase their work and go to to discover creative work. Below are a few of most appreciated projects this week. For those of you who are not familiar with Behance, appreciations are a... CONTINUE READING

Nokia Siemens Network Rebrand Keeps it Simple

By: Matt Cannon on Dec 10th 2013
Nokia Siemens Network Rebrand Keeps it Simple

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING

RAC Rebrand Puts Clients in the Driver’s Seat

By: Matt Cannon on Oct 9th 2013
RAC Rebrand Puts Clients in the Driver's Seat

The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING

Broadcast Music Inc. Plays to a Different Tune

By: Matt Cannon on Apr 11th 2013
Broadcast Music Inc. Plays to a Different Tune

In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites span all genres of music and are consistently among the most- performed hits of the year. The organization recently launched a new corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. The new... CONTINUE READING

Top 3 Corporate Logo Evolutions

By: Matt Cannon on Nov 30th 2012
Top 3 Corporate Logo Evolutions

Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING

Facebook Fans:
2619
Total Followers:
22105
Follow us:

Upcoming Graphic Design Events

Date Event Location Discount
Sep 29 - Oct 1 Future of Web Apps London, UK 10%
Oct 19 - 21 HOW Interactive Conference Chicago $50
Oct 27 - 29 Future of Web Apps Boston 10%
Oct 30 Ultimate Developer Event Boston 10%
Nov 3 - 5 Future of Web Design New York City 10%
Nov 17 - 19 HOW Interactive Design Conference San Francisco $50

Show All Events Post Event

Upcoming Graphic Design Contests

Contest Deadline Cost Discount

Show All Contests Post Contest

Newest Blog Entries

Sign up for our newsletter!

We will send you the latest graphic design news and information directly to your inbox. Whether it be an announcement of a new design related event or the latest publication of a book, you will be informed!