Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING
Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING
It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING
Based on the directions of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the world is invited to take part in selecting one of the 5 design concepts that have made the final cut. “Many countries around the world actively promote their Nation Brand, or a unique and memorable visual identity, to summarize the major distinctive features of their country, establish a unique position in people’s minds, and serve... CONTINUE READING
Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING
What is this logo called love? Can too much love be a problem? Apparently for the State of New York it is. And it is the concept of love that is on the line. The rationale for changing New York’s iconic tourism campaign was put forth by Governor Andrew Cuomo as, “Other states have been more aggressive in attracting tourism than New York. We were the best and we were the first, but somewhere along the way we lost... CONTINUE READING
It has been years since I started my career as a graphic designer, and I can still remember the passion and enthusiasm to get my first design task. Many designers get the same feeling when they finish their studies or design school and start their career. As time passes, you experience the ups and downs of your career; you sometimes meet annoying clients, have to work under stress and might encounter problems that could even spoil your great ideas.... CONTINUE READING
The Stedelijk Museum in Amsterdam’s logo has undergone a controversial redesign, courtesy of Mevis & Van Deursen. The duo, currently without a website, have been collaborating since they graduated in 1986 from the Gerrit Rietveld Academy. The museum, which displays classic modern art, contemporary art and design, is currently closed due to renovation and will be opening on the 23rd September this year. The new branding has caused dissent, with numerous people asking for a “dislike” button on this... CONTINUE READING
Released earlier this month a new brand identity for The Brooklyn Nets (previously The New Jersey Nets) was reportedly designed by JAY-Z. The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise. Saying the Brooklyn Nets are now part of the conversation, Yormark praised the cultural icon and Nets investor for his taste-making abilities, as the lone NBA team to wear black and white as its primary colors.... CONTINUE READING
The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING
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