The Delicate Art of Pricing Logo Design (Poll Article)

By: Neil Tortorella on Sep 10th 2012
The Delicate Art of Pricing Logo Design (Poll Article)

Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING

Brands Play the Villain in New Movie

By: Nicole Spiegel-Gotsch on Sep 7th 2012
Brands Play the Villain in New Movie

In an interesting take on brand persuasion run amok “Branded,” releases in theaters today. The sci-fi thriller described on the official website as “A dark and mind-bending journey into a surreal, dystopian society where mega-corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population deluded, dependent and passive.” previewed at Comic Con San Diego this past July. Rival advertising agencies battle for the minds of consumers on a whole new level deploying mind... CONTINUE READING

Top 15 Logos With Hidden Meanings

By: Matt Cannon on Sep 4th 2012
Top 15 Logos With Hidden Meanings

Hidden meanings and subliminal messages are everywhere in marketing, even in the logos themselves. These hidden creations are sometimes unnoticed but are usually designed to emphasize a powerful and significant meaning associated with the brand. This is definitely a huge feat to pull off for a logo designer because it’s easy to go wrong here and the meaning is sometimes indistinguishable. Many of the logos accomplish the injection of hidden symbolism by using the negative space, which is the... CONTINUE READING

Top 10 Musician’s Logos of All Time

By: Matt Cannon on Aug 30th 2012
Top 10 Musician’s Logos of All Time

Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING

Buffalo Wild Wings Rebrands: Wings, Beer and Sports Never Looked So Good

By: Matt Cannon on Aug 29th 2012
Buffalo Wild Wings Rebrands: Wings, Beer and Sports Never Looked So Good

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is the operator and franchisor of Buffalo Wild Wings restaurants focusing on Buffalo, New York-style chicken wings, sports and beer. There are currently more than 835 Buffalo Wild Wings locations across 48 states in the United States, as well as in Canada. As it enters its 30th anniversary, Buffalo Wild Wings is rebranding its look, restaurants and overall experience. The restaurant – with roots spawning from college campuses... CONTINUE READING

On Elegantissima: A Conversation with Louise Fili About Her New Book

By: Evan Johnston on Aug 28th 2012
On Elegantissima: A Conversation with Louise Fili About Her New Book

Louise Fili started work after college as the art director at Pantheon Books, creating beautiful and distinctive book jacket design. She went on to launch Louise Fili Ltd., a graphic design studio which has created some of the most recognizable logos and packaging designs in the last twenty years: the Tiffany monogram, the Good Housekeeping seal, and perhaps most infamously, the Hanky Panky logo. Her work is easily identified by its sophistication and elegance, so it’s no surprise that... CONTINUE READING

Top 10 Worst Corporate Rebrands (Poll Article)

By: Matt Cannon on Aug 27th 2012
Top 10 Worst Corporate Rebrands (Poll Article)

Rebranding is so much more than just changing a logo; it’s a company reacting to the culture surrounding it and transforming to cater to that culture. The word “Identity” in Brand Identity should not be taken lightly, a company must literally upgrade their entire persona to stay current with the times. The tricky part is conveying the original essence of the brand, product and service. The key is making sure everyone still recognizes and accepts the company in their... CONTINUE READING

Microsoft’s Rebrand Lacks Originality and Imagination

By: Matt Cannon on Aug 25th 2012
Microsoft’s Rebrand Lacks Originality and Imagination

With a sneak peak all the way back in 2009 from PC World, we saw hints of Microsoft’s new brand. Yesterday the company unveiled their first official new Microsoft Logo in 25 years in preparation for Windows 8. Here is an excerpt from the official Microsoft Blog: “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to... CONTINUE READING

Style Media Gets a Brand Facelift

By: Matt Cannon on Aug 23rd 2012
Style Media Gets a Brand Facelift

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women’s network in the U.S. MyStyle keeps women up-to-date on all of the latest fashion and beauty news on the web. Style Media announced today plans to refresh the network’s brand and image across all... CONTINUE READING

Chuck E. Cheese’s Rocks a New Design

By: Matt Cannon on Aug 15th 2012
Chuck E. Cheese's Rocks a New Design

The First Chuck E. Cheese’s opened in San Jose, CA in 1977. Back then it was known as Chuck E. Cheese’s Pizza Time Theatre. The Founder, Nolan Bushnell was also the engineer and entrepreneur who founded Atari, Inc. He also is responsible for the design of the original mascot. The original name of the franchise was to be called Rick Rats Pizza but the company’s PR Firm didn’t think a rat would make a comforting mascot in a Pizza... CONTINUE READING

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